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iRubric: Online Business rubric
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Online Business
Website Evaluation
Evaluation of website created by students. Students were to use an online website creator tool to create an informative website that promotes a product or provides information on a chosen topic
Rubric Code:
D243632
By
teachingmateria
Ready to use
Public Rubric
Subject:
Business
Type:
Presentation
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Website Evaluation
Poor
1 pts
Fair
2 pts
Good
3 pts
Online Store
Poor
website is someone else's.
Fair
website has some of the elements required but it is not complete
Good
website has a name, profile, buy button, contact information.
Information tabs and links are relevant and clear.
Navigation
Poor
Page is not titled.
No or poor navigation tools.
Links do not link to topics.
Fair
Page is titled
Navigation tools are difficult to find.
Links show different image after being clicked.
Color contrast indicated once clicked.
Good
Page clearly titled. Navigation tools are easy to locate and in the same place on all pages.
Links show clear contrasted changed once clicked.
Organization
Poor
Information and elements not organised logically.
Site has cluttered feeling.
Fair
Information is sequenced but lacking clarity.
Site can be "figured out" in a relatively short period of time.
Varied page repetition.
Elements inconsistently aligned.
Good
All information is clearly sequenced.
Site is has clean and clear appearance.
Consistent page repetition.
Consistent, visually pleasing alignment.
Site Design
Poor
Spelling errors.
Grammatical errors
Words in all capitals
Links inactive.
Size of objects and text out of proportion.
Fair
Minor grammar/punctuation errors.
Clean looking site.
Active links.
Objects and text in proportion.
Links, video take a long time to load.
Good
Clean appearance and clear intentions.
Good alignment and and proportions.
Visually engaging.
Easy to navigate.
Links, video load in relatively quick time.
Multidimensional
Poor
Text
Links to other pages on the website.
Some images (not always relevant to subject)
Fair
Text
Links to pages and other outside sources.
Images are relevant to subject.
Good
Text, links, multiple imagery ( GIF, Flash) , video embedded, audio (links or embedded).
Presentation
Poor
1 pts
Fair
3 pts
Good
5 pts
Freebie and landing page
Poor
There is not freebie or it is not digital. there is not landing page.
Fair
The freebie idea is not that original but it is on a digital format. The landing page is not complete.
Good
Original idea that potential customer will appreciate. It is completely digital and there is a landing page for it
First 5 products
Poor
There are less than 3 products and/or requirements are not complete.
Fair
The site has some products but the requirements are not complete (lacking pictures, description, or prices)
Good
The site includes your first 5 products with a description, pictures and prices
Email list
Poor
Email list of less than 20 emails and/or some emails are not real
Fair
Email list has between 20-30 emails or some of them are not real.
Good
Email list of more than 30 real emails and turn them in in a spreadsheet
Choose one social media site
Poor
The social media site is personal and not business related.
Fair
The social media site has its own domain but its name is not related to the business
Good
The social media site has its own domain and the name is related to the business or to the products
Upcoming products
Poor
Include a page that has 1-5 upcoming products with a short description and a picture
Fair
Include a page that has 5-10 upcoming products with a short description and a picture
Good
Include a page that has 10-15 upcoming products with a short description and a picture
Market Research
Poor
No market research or lack of effort in the implementation.
Fair
Market research is not using primary search methods or is incomplete.
Good
Create a market research using primary search and provide evidence of your method
Behavior during project time
Poor
Behavior was unacceptable and was not engaged in the project. Student did not do as much work as the rest of the team.
Fair
Behavior was inconsistent. Participated sometimes and did not always take it seriously.
Good
The students participated and were engaged in the project. They took it seriously and did not waste time.
Subjects:
Business
Education
Types:
Presentation
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