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iRubric: Online Business rubric

iRubric: Online Business rubric

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Online Business 
Website Evaluation
Evaluation of website created by students. Students were to use an online website creator tool to create an informative website that promotes a product or provides information on a chosen topic
Rubric Code: D243632
By teachingmateria
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Website Evaluation
  Poor

1 pts

Fair

2 pts

Good

3 pts

Online Store

Poor

website is someone else's.
Fair

website has some of the elements required but it is not complete
Good

website has a name, profile, buy button, contact information.
Information tabs and links are relevant and clear.
Navigation

Poor

Page is not titled.
No or poor navigation tools.
Links do not link to topics.
Fair

Page is titled
Navigation tools are difficult to find.
Links show different image after being clicked.
Color contrast indicated once clicked.
Good

Page clearly titled. Navigation tools are easy to locate and in the same place on all pages.
Links show clear contrasted changed once clicked.
Organization

Poor

Information and elements not organised logically.
Site has cluttered feeling.
Fair

Information is sequenced but lacking clarity.
Site can be "figured out" in a relatively short period of time.
Varied page repetition.
Elements inconsistently aligned.
Good

All information is clearly sequenced.
Site is has clean and clear appearance.
Consistent page repetition.
Consistent, visually pleasing alignment.
Site Design

Poor

Spelling errors.
Grammatical errors
Words in all capitals
Links inactive.
Size of objects and text out of proportion.
Fair

Minor grammar/punctuation errors.
Clean looking site.
Active links.
Objects and text in proportion.
Links, video take a long time to load.
Good

Clean appearance and clear intentions.
Good alignment and and proportions.
Visually engaging.
Easy to navigate.
Links, video load in relatively quick time.
Multidimensional

Poor

Text
Links to other pages on the website.
Some images (not always relevant to subject)
Fair

Text
Links to pages and other outside sources.
Images are relevant to subject.
Good

Text, links, multiple imagery ( GIF, Flash) , video embedded, audio (links or embedded).
Presentation
  Poor

1 pts

Fair

3 pts

Good

5 pts

Freebie and landing page

Poor

There is not freebie or it is not digital. there is not landing page.
Fair

The freebie idea is not that original but it is on a digital format. The landing page is not complete.
Good

Original idea that potential customer will appreciate. It is completely digital and there is a landing page for it
First 5 products

Poor

There are less than 3 products and/or requirements are not complete.
Fair

The site has some products but the requirements are not complete (lacking pictures, description, or prices)
Good

The site includes your first 5 products with a description, pictures and prices
Email list

Poor

Email list of less than 20 emails and/or some emails are not real
Fair

Email list has between 20-30 emails or some of them are not real.
Good

Email list of more than 30 real emails and turn them in in a spreadsheet
Choose one social media site

Poor

The social media site is personal and not business related.
Fair

The social media site has its own domain but its name is not related to the business
Good

The social media site has its own domain and the name is related to the business or to the products
Upcoming products

Poor

Include a page that has 1-5 upcoming products with a short description and a picture
Fair

Include a page that has 5-10 upcoming products with a short description and a picture
Good

Include a page that has 10-15 upcoming products with a short description and a picture
Market Research

Poor

No market research or lack of effort in the implementation.
Fair

Market research is not using primary search methods or is incomplete.
Good

Create a market research using primary search and provide evidence of your method
Behavior during project time

Poor

Behavior was unacceptable and was not engaged in the project. Student did not do as much work as the rest of the team.
Fair

Behavior was inconsistent. Participated sometimes and did not always take it seriously.
Good

The students participated and were engaged in the project. They took it seriously and did not waste time.






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