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iRubric: NEW PRODUCT ADVERTISEMENT rubric

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NEW PRODUCT ADVERTISEMENT NEW PRODUCT ADVERTISEMENT Students will create an advertisement for a new product that they have created. Advertisements should include content & usefulness of a advertising technique. Students will also provide a sale pitch their knowledge of the advertising technique. Tell WHAT the purpose of the advertisement is. Decide how best you can persuade buyers to purchase your product. Rubric Code: CXCXW69 By Sojourner123 Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: K-5, 9-12

Advertisement/Sales Pitch
	Exceeds Expectations 10 pts	Meets Expectations 8 pts	Below Expectations 6 pts	Not Yet Meeting Expectations 4 pts
INFORMATION	Exceeds Expectations Contains invention/innovation, inventor, and use.	Meets Expectations Missing or incorrect information for one component	Below Expectations Missing or incorrect information for two components	Not Yet Meeting Expectations Missing or incorrect information for three or more components
ADVERTISING TECHNIQUE	Exceeds Expectations Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.	Meets Expectations Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an advertising technique used in class.	Below Expectations Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little advertising techniques to persuade audience.	Not Yet Meeting Expectations Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.
VISUAL AIDS	Exceeds Expectations Has two visual aides to help display product.	Meets Expectations Has only one visual aid.	Below Expectations Has visual aid but is hurriedly done and does not display work.	Not Yet Meeting Expectations Has no visual aid.
OVERALL DESIGN	Exceeds Expectations Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive. Advertisement is very well executed.	Meets Expectations Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.	Below Expectations Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.	Not Yet Meeting Expectations Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear