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iRubric: Research-based Persuasive rubric

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Research-based Persuasive rubric Research-based Persuasive rubric Rubric for assessment of Research-based Persuasive speeches (with references to the DK Guide to Public Speaking) Rubric Code: CXBA82X By karey77 Ready to use Public Rubric Subject: Communication Type: Presentation Grade Levels: Undergraduate

Mastered Elements most of the class has mastered these elements in previous speeches.
	Model Speaker 10 pts	Spokesperson 8 pts	Average Speaker 6 pts	Fledgling Speaker 4 pts	Lax Speaker 0 pts
Attention Getter DK, p 198-203	Model Speaker Device grabs attention of audience. It's creative, imaginative and thoughtful.	Spokesperson Attention device has audience watching and thinking though the device isn't very creative.	Average Speaker Audience is listening with some attention.	Fledgling Speaker Attention device is unrelated to the topic.	Lax Speaker Attention device is missing.
Relating Topic to Audience DK, p 197	Model Speaker Relates topic to audience with strong connection and clear reasoning.	Spokesperson Relates topic to audience building a good connection between audience and topic.	Average Speaker Relates topic to audience building a fair connection between audience and topic.	Fledgling Speaker Attempts to connect topic with audience but is unsuccessful.	Lax Speaker No attempt made to connect the topic with the audience.
Relating Topic to Self DK, p 197	Model Speaker Detailed information provided directly relates topic to self with strength and clarity.	Spokesperson Convinces audience of a relationship between the topic and self.	Average Speaker Topic related to self in an appropriate way.	Fledgling Speaker Attempts to relate topic to self but the connection is not very convincing.	Lax Speaker No credibility established.
Thesis and Preview DK, Central Idea, p 60-65	Model Speaker Thesis clearly revealed and well structured for speech as well as audience. Forecasts body of speech in a memorable and effective way.	Spokesperson Thesis stated and appropriate for the speech as well as audience. Forecasts body so audience knows main points in brevity.	Average Speaker Thesis needs strength or structure. Audience is somewhat considered. Forecast incomplete.	Fledgling Speaker Thesis missing OR Forecast statement missing.	Lax Speaker Thesis inappropriate or missing AND Forecast is missing or indistinguishable.
Main Points/Subpoints DK, p 188, 190	Model Speaker Main points are effective and strongly support thesis.<BR> <BR> Main points are strongly supported with convincing evidence from a variety of true stories, surprising facts, expert opinions and statistics.	Spokesperson Main points are separate and support thesis.<BR> <BR> Main points are supported with convincing evidence from a variety of true stories, surprising facts, expert opinions and statistics.	Average Speaker Some main points overlap or are redundant.<BR> <BR> Main points are supported with the minimum of a true story, a surprising fact, an expert opinion and a statistic.	Fledgling Speaker Some main points are unclear.<BR> <BR> Support for main points is below the minimum requirement.	Lax Speaker Some main points are missing.<BR> <BR> No support for the main points is presented.
Transitions DK, p 160-163	Model Speaker Complete transitions between main points create effective flow.	Spokesperson Complete transitions between main points.	Average Speaker Attempts to use transitions between main points.	Fledgling Speaker Some transitions or parts of transitions are missing.	Lax Speaker Transitions are missing.
Conclusion Review DK, 206-211	Model Speaker Reviews thesis and main points of speech in a memorable and effective way that provides an effective flow leading to the WOW Statement	Spokesperson Reviews thesis and main points of speech in a clear way that provides an effective flow leading to the WOW Statement	Average Speaker Reviews thesis and main points clearly.	Fledgling Speaker Missing review of thesis or review of main points. Hard to follow.	Lax Speaker Review of thesis and review of main points are missing.
Wow DK, 206-211	Model Speaker WOW statement is compelling and memorable	Spokesperson WOW statement is clear and complete, provides a sense of closure.	Average Speaker WOW statement is complete but lacks a sense of closure.	Fledgling Speaker Speech ends abruptly, WOW statement is awkward.	Lax Speaker No WOW statement. The audience didn't know when to clap
Volume variation DK, p 239, 241	Model Speaker Volume easily heard throughout the audience; adds interest, passion.	Spokesperson Volume easily heard throughout audience.	Average Speaker Volume is occasionally too loud or too soft.	Fledgling Speaker Volume is consistently too loud.	Lax Speaker Volume is consistently too soft.
Oral Style DK, p 226	Model Speaker Conversational style flows easily; engages and enthralls the audience; fluid speech. Speaker appears relaxed and confident.	Spokesperson Mostly conversational; throughout most of the speech you engage the audience. Work just a bit to excite and enthrall the audience more fully.	Average Speaker While much of the speech is in written style there are times that you talk to us - do this more often so we can connect more fully.	Fledgling Speaker Attempts to be conversational; reading most of the speech. Nervousness apparent.	Lax Speaker Not conversational; reads the entire speech.
Language DK, Chapter 8, p 242	Model Speaker Language is vivid, enhances clarity; grammar/ pronunciation correct.	Spokesperson Language is understandable with a few grammar/pronunciation errors.	Average Speaker Language is plain, uninteresting; several grammar/pronunciation errors.	Fledgling Speaker Language has many grammar/pronunciation errors.	Lax Speaker Language is offensive/marginalizing.
Presentation Aids DK, p 261-296	Model Speaker Presentation aid/s effective, easy to see, appropriately revealed and concealed.	Spokesperson Presentation aid/s support speech, easy to see.	Average Speaker Presentation aid/s meet some requirements and/or important elements are hard to see.	Fledgling Speaker Presentation aid/s distract from speech or feel incomplete (as though a concept should have been illustrated with a presentation aid).	Lax Speaker Presentation aid/s missing.
Attire DK, p 244	Model Speaker Professional and smart attire creates air of credibility, believably and polish.	Spokesperson Attire is mostly professional and appropriate for speech topic.	Average Speaker Your clothing choices minimally distract from the message. Please don't wear clothes with images or logos.	Fledgling Speaker Attire too casual. Your clothes draw diminish your credibility by drawing attention to themselves and distracting from the message.	Lax Speaker Your attire consistently draws attention from the message; Please wear clothes that fit and avoid jewelry that makes noises.
Need to Master Much of the class has continued to struggle with these elements
	Model Speaker 16 pts	Spokesperson 14 pts	Average Speaker 12 pts	Fledgling Speaker 8 pts	Lax Speaker 0 pts
Rate/Pitch variation DK p. 239-241	Model Speaker Rate/pitch variation is effective and clear; adds power, drama, empathy, suspense.	Spokesperson Rate/pitch variation adds emphasis at key points in the speech.	Average Speaker Rate/pitch variation are a bit muddled. A few words garbled.	Fledgling Speaker Rate and pitch seem to be directionless, unfocused.	Lax Speaker Very difficult to follow the speech as a result of complete lack of focus on rate/pitch variation.
Vocal Fillers DK, p 240	Model Speaker Conversational style flows easily; you engage the audience without distracting with vocal fillers.	Spokesperson Only a few vocal fillers that do not distract from the fluency of the message.	Average Speaker The vocal fillers begin to interrupt the flow of your speech. This disrupts audience attention.	Fledgling Speaker The consistent vocal fillers interrupt the flow of your speech and force the audience to work to follow the message.	Lax Speaker Nearly impossible to follow the flow of the speech due to the constant interruptions caused by vocal fillers.
Eye Contact DK, p 245	Model Speaker Effectively, consistently engages audience with friendly, comfortable and compelling eye contact, speaking to one person per thought or phrase.	Spokesperson Consistently engages audience with eye contact, speaking to one person per thought or phrase.	Average Speaker Attempts to establish eye contact but engages in 1-2 of the ineffective behaviors described on the bottom of DK, page 145.	Fledgling Speaker The intimacy of direct eye contact seems too scary. The eyes slide away from audience members constantly.	Lax Speaker Rarely looks at audience. The audience feels left out and bored.
Facial Expressions DK, p 246	Model Speaker Facial expressions enhance the message and are consistent with the intent of the message for the entire presentation.	Spokesperson Facial expressions are consistent with the intent of the message throughout most of the presentation.	Average Speaker Facial expressions are somewhat consistent with the intent of the message.	Fledgling Speaker Facial expressions are stoic, plain or the speaker seems bored.	Lax Speaker Facial expressions do not match the intended message and create confusion or misplace audience focus.
Body Movement and Gestures DK, p 246-247	Model Speaker Natural use of body movement and gestures reinforce speech throughout presentation.	Spokesperson Body movement and gestures appropriate but infrequent.	Average Speaker Attempts to use body movement and gestures. Appears uncomfortable.	Fledgling Speaker Body movement and gestures appear robotic or distracting.	Lax Speaker No attempt made to use body movement or gestures to enhance message.
Research Requirement This is the 2nd time you have used this skill in class. Time to master it!
	Model Speaker 10 pts	Spokesperson 8 pts	Average 6 pts	Fledgling 4 pts	Lax 0 pts
True Story from Source handout packet, p. 80<BR> DK, p 130-133	Model Speaker Cited story vividly details an individual's experience. The story allows the audience to emotionally connect with an aspect of the topic. <BR> <BR> Comfortable, complete citation lends powerful, convincing support to thesis and main points. The source is cited at the point of use.	Spokesperson Cited story details an individual's experience. The story allows the audience to emotionally connect with an aspect of the topic.<BR> <BR> Complete citation lends support to thesis and main points. The source is cited at the point of use.	Average Cited story details an individual's experience. The story allows the audience to connect with an aspect of the topic.<BR> <BR> and/or <BR> <BR> The citation is presented in a way that interrupts the flow of the speech. Practice this skill to improve fluency.	Fledgling Cited story gives an overview of an individual's experience. The story does not allow the audience to connect with an aspect of the topic.<BR> <BR> The source citation may have been incomplete or missing.	Lax No story cited.
Surprising Fact handout packet, p. 80<BR> DK, p 130-133	Model Speaker Cited fact has a wow factor that creates surprise for the audience (raised eyebrows). <BR> <BR> Comfortable, complete citation lends powerful, convincing support to thesis and main points. The source is cited at the point of use.	Spokesperson Though awkwardly presented cited fact has a wow factor that creates surprise for the audience (raised eyebrows). <BR> <BR> Complete citation lends support to thesis and main points. The source is cited at the point of use.	Average Cited fact is interesting but has no wow factor to create surprise for the audience (raised eyebrows). <BR> <BR> and/or <BR> <BR> The citation is presented in a way that interrupts the flow of the speech. Practice this skill to improve fluency.	Fledgling Cited fact is just a fact... it has no wow factor to create surprise for the audience (raised eyebrows).<BR> <BR> The source citation may have been incomplete or missing.	Lax No cited fact provided.
Expert Opinion handout packet, p. 80<BR> DK, p 130-133	Model Speaker The expert's credentials are clearly cited and the opinion used adds to the speaker's credibility.<BR> <BR> Comfortable, complete citation lends powerful, convincing support to thesis and main points. The source is cited at the point of use.	Spokesperson The expert's credentials are cited and the opinion used adds to the speaker's credibility.<BR> <BR> Complete source citation lends support to thesis and main points. The source is cited at the point of use.	Average Your citation in the speech suffered from one of the following: <BR> <BR> The expert's credentials are missing or cited awkwardly<BR> <BR> <BR> the opinion used fails to add to the speaker's credibility.<BR> <BR> *The citation is presented in a way that interrupts the flow of the speech. Practice this skill to improve fluency.	Fledgling Your citation in the speech suffers from at 2 of the following:<BR> <BR> The expert's credentials are not cited<BR> <BR> the opinion used fails to add to the speaker's credibility.<BR> <BR> *The citation of the source was incomplete or missing	Lax No cited expert opinion provided.
Statistic handout packet, p. 80<BR> DK, p 130-133	Model Speaker The cited statistic is a clear and thought-provoking numerical comparison that allows the audience to see the relative bigness or smallness of some issue related to your topic.<BR> <BR> Comfortable, complete citation lends powerful, convincing support to thesis and main points. The source is cited at the point of use.	Spokesperson The cited statistic is a clear numerical comparison that allows the audience to see the relative bigness or smallness of some issue related to your topic.<BR> <BR> Complete source citation lends support to thesis and main points. The source is cited at the point of use.	Average The cited statistic is a numerical comparison that allows the audience to see the relative bigness or smallness of some issue related to your topic.<BR> <BR> The citation is presented in a way that interrupts the flow of the speech. Practice this skill to improve fluency.	Fledgling The numerical comparison is cited but it fails to clarify the bigness or smallness of an issue related to your topic.<BR> <BR> The source citation may have been incomplete or missing.	Lax No statistic provided.

Keywords:

research, speech,

Subjects:

Communication

Types:

Presentation

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