iRubric: Marketing Plan Group Project Presentation rubric

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Marketing Plan Group Project Presentation Marketing Plan Group Project Presentation Evaluation criteria for Group Marketing Plan Presentation Rubric Code: CX94B8W By mfrideres Ready to use Public Rubric Subject: Business Type: Assessment Grade Levels: Graduate

Criteria Maximum Rating: 150
	Poor (N/A)	Satisfactory (N/A)	Excellent (N/A)
Mission 10 pts.	Poor Has no mission statement for company and/or product or statement is not distinctive. (5)	Satisfactory Mission statement for company and/or product is brief, memorable, and distinctive. but it lacks clarity or does not indicate the primary focus of the business and its benefit to the target audience. (7)	Excellent Mission statement is brief, memorable, and distinctive. The purpose of the business and/or product is clearly stated and it indicates the primary focus of the business and its benefit to the target audiencet. (10)
Marketing Objectives 15 pts.	Poor Marketing objectives are missing or those that are identified are not quantified or are inappropriate. (5)	Satisfactory Linkage of marketing objectives to business is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified. (10)	Excellent The marketing objectives are clearly stated and appropriately quantified. (15)
Service/product description 10	Poor Service and/or product description is missing. (0)	Satisfactory Service and/or product description is stated, but somewhat unclear. (1-6)	Excellent Service and/or product description is clearly stated and appropriate. (7-10)
Target Market 10	Poor Little or no detail provided on target market and its characteristics and needs. (0-4)	Satisfactory Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment. (5-7)	Excellent An outstanding assessment that clearly identifies the target market, its characteristics and needs, and utilizes secondary sources to support this assessment. (8-10)
Sample Advertisement 10 pts	Poor The group did not have a sample advertisement (0)	Satisfactory The group had a sample advertisement but it lacked detail and did not look professional. (1-6)	Excellent The group had a sample advertisement that looked professional and was informative. (7-10)
Group Process I WILL SCORE THIS	Poor Poor coordination/preparation. Easy to distinguish contributors from non-contributors among group members.	Satisfactory Good coordination/preparation. All members actively participate and appear comfortable with the subject matter.	Excellent Outstanding coordination/preparation. All members actively participate and appear very comfortable with the subject matter. Engages audience with outstanding diction/grammar.