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iRubric: Advertising Research Survey rubric
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Advertising Research Survey
Advertising Research Survey
This rubric will /assess student use of an online survey to create a meaningful and useful survey to collect data to be used in developing a creative advertising idea or campaign.
Rubric Code:
CX9439B
By
ruth_e1298
Ready to use
Public Rubric
Subject:
Business
Type:
Assignment
Grade Levels:
Graduate
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Research Survey
Poor
2 pts
Fair
4 pts
Good
6 pts
Number of survey questions
Poor
Student includes 1-4 questions on survey
Fair
Student includes 5-7 questions on survey
Good
Student includes 8-10 questions on survey
Types and quality of questions
Poor
Student uses only one type of question format (ex: multiple choice/one answer) and questions gather very basic data
Fair
Students uses at least two types of question formats (ex: multiple choice and short answer) and questions gather opinions of respondents
Good
Students use more than two types of question formats (ex: multiple choice/ one answer, multiple choice/multiple answer, essay, etc) and questions gather in-depth information from respondents
Analysis of survey data
Poor
Student makes few connections between data gathered and its relevance to a potential idea/campaign
Fair
Student is able to show how data gathered will assist in several ways in developing idea/campaign
Good
Student draws many conclusions between data gathered and its usefulness in developing idea/campaign
Survey analysis submission
Poor
Has problems in language and sentence structure that result in a lack of clarity. Contains major errors or frequent minor errors in grammar, usage, or mechanics.
Fair
Expresses ideas clearly and well, using appropriate vocabulary and sentence variety. May have errors in mechanics, grammar, or word usage.
Good
Excellent mechanics, grammar, word usage. Language is clear and appropriate. Writing style is effective.
Survey participation
Poor
Student does not participate in classmate surveys.
Fair
Student participates in only one classmate survey.
Good
Student participates in both classmate surveys.
Keywords:
online survey
Subjects:
Business
Types:
Assignment
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