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iRubric: Print Advertisments rubric

iRubric: Print Advertisments rubric

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This was an assignment that really opened up the doors for the students, to push them to use their creativity, knowledge, skills and techniques to compile an effective advertisement.
Rubric Code: CX52WX
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 6-8

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Creativity

How well did the student improve their product

Poor

Was not very creative and did not use put much though in selling the product
Fair

Was somewhat creative, and put some thought in spicing up their product
Good

Was creative and innovative in transforming their product into something very appealing
Excellent

Was very creative and gave much thought into what their product can do and selling it
Visual Appeal

Was it colourful? Was it neat? Was the space used well?

Poor

Was not colourful, did not look very appealing. Did not use the paper space well
Fair

Was somewhat appealing, but there were some wasted space
Good

Was well designed and was visually appealing and colourful
Excellent

Very appealing, and shown that much effort was put into designing the visual appeal of the ad
50 words

Were there 50 relevant words? Did it make sense? Did the product seem interesting/useful?

Poor

There were less than 10 words. Didn't describe what the ad was selling
Fair

There were less than 20 words. Didn't describe clearly what the ad was selling
Good

There were less than 40 words. Described the product well, and had a good catch phrase
Excellent

There were at least 50 words that described the product, sold the product, and had a good catch phrase
Application of Techniques

Were there any advertisement techniques used in the ad? If so was it noticable?

Poor

There was no advertisement technique involved in the ad
Fair

There were some techniques used but were used poorly
Good

There were 3 technique used and were implemented well
Excellent

There were a variety of techniques used and was used in an effective way.




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