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iRubric: Visual & Media Literacy Project rubric
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Visual & Media Literacy Project
Visual & Media Literacy Project
You, alone, or as part of a group are to create a public service ad. You have a number of choices as to how to do it. (a tv ad, a movie, a pamphlet, a poster) A public service announcement (PSA) or public service ad, are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.
Rubric Code:
CX33688
By
etakacs
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Project
Grade Levels:
6-8, 9-12
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Poor
55 pts
Fair
75 pts
Good
85 pts
Substance
Poor
You have done little or no research . You have failed to include some of the criteria.<BR>
• An image <BR>
• A slogan<BR>
• Persuasive language
Fair
You have done some research and included some details. You have included <BR>
• An image <BR>
• A slogan<BR>
• Persuasive language
Good
You have done lots of research and included a lot of detailed information. You have included • An image <BR>
• A slogan<BR>
• Persuasive language
Presentation
Poor
Your project doesn't have much visual appeal. You did not put much time or effort into it.
Fair
Your project has some visual appeal. You put some time and effort into it.
Good
Your project is visually appealing. You have clearly put a lot of time and effort into it.
Language
Poor
Little descriptive language and several grammar and punctuation errors.
Fair
Good word choice, some descriptive language, and mostly correct grammar and punctuation.
Good
Excellent word choice, descriptive language, correct grammar and punctuation.
Audience
Poor
Little to no evidence as to whom the ad is targeting.
Fair
Some evidence of an intended target.
Good
Clear appeal to a specific target.
Keywords:
Public Service Ad
Subjects:
Arts and Design
English
Types:
Project
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