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Digiatal Ads/Project 
Create an advertising campaign for a teenage demographic. This project will include a digital ad, a print ad, and a prototype of the final design concept. Your group must also turn in the brainstorming worksheet, and complete an in class presentation.
Rubric Code: CX24A4
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Making a Poster: Sales Ad
  Very Good

10 pts

Good

7.5 pts

Fair

5 pts

Needs improvement

2.5 pts

Print Ad

Very Good

Your Print ad shows that you understand the art elements, and used the effectively to create a print ad highlighting your product. and marketing it to your given demographic. Your point is clearly expressed
Good

Your Print Ad is representation of your product. It has aspects of art elements but they may not be fully developed. Your Print Ad shows that you not only understand your demographic. Your point is represented but maybe not clearly thought through.
Fair

You have created an ad the may be a bit messy with some spelling errors. You may have a few art elements represented, but they are hard to define, and are not easily seen. Your point is represented but not clear for outsiders to understand.
Needs improvement

Your print ad may be incomplete, messy, or not express any art elements. Your point and direction is fuzzy and hard to understand.
Digital Ad

Very Good

You created a design with expression and understanding. You have thought out your design and understand what is needed to sell your product. There is color and definition as well as a well thought out purpose/concept.
Good

Your ad is well thought out but missing a few aspects, such as key art elements, a basic understanding of product and demographic, or lack a direction.
Fair

You have created an ad the may be a bit messy with some spelling errors. You may have a few art elements represented, but they are hard to define, and are not easily seen. Your point is represented but not clear for outsiders to understand.
Needs improvement

Your digital ad may be incomplete, messy, or not express any art elements. Your point and direction is fuzzy and hard to understand.
Prototype

Very Good

The prototype is well thought out and is an actually representation of what the final model would look like. Model is creative and neat.
Good

The prototype is done well, but one or two key pieces are missing. The model is thought out but may not completely express your product.
Fair

Prototype is not completely thought through. Some parts are not neat and/or orderly. Does not represent full talents of all group members.
Needs improvement

Does not represent full talent. Is incomplete and does not represent the ideas of the project/item.
Attractiveness

Very Good

The project is exceptionally attractive in terms of design, layout, and neatness
Good

The project is acceptably attractive in terms of design, layout, and neatness
Fair

The project is distractingly messy or poorly designed.
Needs improvement

completely unacceptable
Mechanics

Very Good

The discription (3 sentences) contain proper capitalization, spelling and punction throughout the poster.
Good

The discription (less than 3 sentences) contain mainly proper capitalization, spelling and punction throughout the poster. Contains 2 errors.
Fair

The discription (less than 3 sentences) contain several mistakes in proper capitalization, spelling and punction throughout the poster. Contains more than 2 errors.
Needs improvement





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