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iRubric: Solution/Prototype Pitch Rubric

iRubric: Solution/Prototype Pitch Rubric

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Solution/Prototype Pitch Rubric 
Advertising Project
Your task is to create an advertising campaign for an innovative product you create, using pitch, jingle and model of product.
Rubric Code: CC8665
By kpasley
Ready to use
Public Rubric
Subject: Social Sciences  
Type: Presentation  
Grade Levels: 6-8

Powered by iRubric Solution/Prototype Pitch
  Needs Improvement

1 pts

Working toward Mastry

2 pts

Mastered

3 pts

In Depth Mastery

4 pts

Pitch persuasion

Needs Improvement

There was at least 1 fact and/or opinion given for your product.
Working toward Mastry

There were 2 convincing facts and at least 2 persuasive words given to support why people should buy your product.
Mastered

There were 3 convincing facts and at least 3 persuasive words given to support why people should buy your product.
In Depth Mastery

There were 4 or more convincing facts and at least 4 persuasive words given to support why people should buy your product.
Target audience/persuasion

Needs Improvement

-It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your product.
-No evident use of any persuasive device.
Working toward Mastry

-Your advertisement did not connect with your intended audience.
-Very little of the advertisement was convincing to buy your product.
-1 persuasive device used.
Mastered

-Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.
- 2-3 persuasive devices used.
In Depth Mastery

It was very clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
-4 or more persuasive devices used.
Jingle

Needs Improvement

The slogan was not effective in describing and selling the product.
Working toward Mastry

The slogan was mildly effective in describing and selling the product.
Mastered

The slogan was good, but can be better.
In Depth Mastery

The slogan was very effective in describing and selling the product.
Creativity

Needs Improvement

There was no relevance between the product and the creativity. No new product was created.
Working toward Mastry

There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.
Mastered

Creativity was average, related to the product. Project had major adjustments to an existing product.
In Depth Mastery

There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.
Final Presentation

Needs Improvement

-The final product was unorganized, messy, and was not suitable for this task.
-you presentation was ineffective. You spoke too quickly, slowly and did not present all the parts of the project.
Working toward Mastry

-The final presentation was average with little effort put into the design of the product or advertisement.
- you spoke too fast and lacked confidence.
- not very persuasive
Mastered

-The final presentation was above average with more than average effort demonstrated in the final product.
-you spoke clearly most of the time and tried hard to persuade
In Depth Mastery

-The final production was a great example of a successful advertisement for your product.
- you spoke clearly and persuasively with enthusiasm.






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