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iRubric: Solution/Prototype Pitch Rubric
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Solution/Prototype Pitch Rubric
Advertising Project
Your task is to create an advertising campaign for an innovative product you create, using pitch, jingle and model of product.
Rubric Code:
CC8665
By
kpasley
Ready to use
Public Rubric
Subject:
Social Sciences
Type:
Presentation
Grade Levels:
6-8
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Solution/Prototype Pitch
Needs Improvement
1 pts
Working toward Mastry
2 pts
Mastered
3 pts
In Depth Mastery
4 pts
Pitch persuasion
Needs Improvement
There was at least 1 fact and/or opinion given for your product.
Working toward Mastry
There were 2 convincing facts and at least 2 persuasive words given to support why people should buy your product.
Mastered
There were 3 convincing facts and at least 3 persuasive words given to support why people should buy your product.
In Depth Mastery
There were 4 or more convincing facts and at least 4 persuasive words given to support why people should buy your product.
Target audience/persuasion
Needs Improvement
-It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your product.
-No evident use of any persuasive device.
Working toward Mastry
-Your advertisement did not connect with your intended audience.
-Very little of the advertisement was convincing to buy your product.
-1 persuasive device used.
Mastered
-Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.
- 2-3 persuasive devices used.
In Depth Mastery
It was very clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
-4 or more persuasive devices used.
Jingle
Needs Improvement
The slogan was not effective in describing and selling the product.
Working toward Mastry
The slogan was mildly effective in describing and selling the product.
Mastered
The slogan was good, but can be better.
In Depth Mastery
The slogan was very effective in describing and selling the product.
Creativity
Needs Improvement
There was no relevance between the product and the creativity. No new product was created.
Working toward Mastry
There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.
Mastered
Creativity was average, related to the product. Project had major adjustments to an existing product.
In Depth Mastery
There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.
Final Presentation
Needs Improvement
-The final product was unorganized, messy, and was not suitable for this task.
-you presentation was ineffective. You spoke too quickly, slowly and did not present all the parts of the project.
Working toward Mastry
-The final presentation was average with little effort put into the design of the product or advertisement.
- you spoke too fast and lacked confidence.
- not very persuasive
Mastered
-The final presentation was above average with more than average effort demonstrated in the final product.
-you spoke clearly most of the time and tried hard to persuade
In Depth Mastery
-The final production was a great example of a successful advertisement for your product.
- you spoke clearly and persuasively with enthusiasm.
Subjects:
English
Social Sciences
Vocational
Types:
Project
Presentation
Assessment
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