iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT MAGAZINE ADVERTISEMENT Students will create a magazine advertisement promoting their invention using persuasive details, two identified advertising propraganda techniques and vivid adjectives. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product. Rubric Code: CB8BA5 By arlenejoan Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 6-8

Invention Advertisement
	Level 4 (N/A)	Level 3 (N/A)	Level 3 20 pts	Level 4 25 pts
ADJECTIVES	Level 4 Little variety in use of adjectives; may be messy	Level 3 Variety of adjectives not totally effective; may look as if it was done hurriedly	Level 3 Effective use of adjectives (catches attention, but not right away)	Level 4 Highly effective use of adjectives to grab the reader's attention quickly
IMPORTANT INFORMATION	Level 4 Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience	Level 3 Product name is clear; some details missing; appeals to the appropriate target audience	Level 3 Product name is clear<BR> and attractive; all important information present; appeals to the appropriate target audience	Level 4 Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN	Level 4 Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear	Level 3 Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Level 3 Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Level 4 Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
PROPAGANDA TECHNIQUES	Level 4 No propaganda techniques have been used in the advertisement	Level 3 One type of propaganda technique has been used in the advertisement	Level 3 Two different types of propaganda techniques have been used in the advertisement	Level 4 More than two different propaganda techniques have been used in the advertisment