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PR Writing Release Assignment PR Writing Release Assignment Campaign Plan & Assignments Individual Assessment PR 68/BRDCST68 Rubric Code: C7548X By julieprice Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: Undergraduate

Campaign Plan & assignments Individual Assessment
	Poor 0 pts	Fair (N/A)	Good (N/A)	Excellence (N/A)
Content	Poor Demonstrates little understanding of the overall purpose, style and format for the assignment	Fair Demonstrates adequate understanding of the overall purpose, style and format of the assignment	Good Demonstrates sufficient understanding of the overall purpose, style and format of the assignment. Supplies sufficient factual evidence to support ideas	Excellence Demonstrates mastery of the overall purpose, style and format of the assignment. Supplies sufficient factual evidence to support ideas.
AP Style & Grammar	Poor AP style not followed Contains many AP Style errors and grammatical, punctuation and spelling errors *Language is frequently unclear; no sentence structure	Fair AP Style not followed Contains four or five AP Style errors and grammatical, punctuation and spelling errors. *Language is frequently unclear; no sentence structure	Good AP Style followed somewhat Contains two or three AP Style errors Contains few grammatical, punctuation and spelling errors Language is clear; good sentence structure	Excellence AP Style followed Limited AP Style or grammar errors Rules of grammar, usage and punctuation followed Language is clear and precise; good sentence structure
Organization & Structure	Poor *Structure & organization are not evident and as a result ideas are perceived as weak	Fair *Structure & organization detract from the message of the writer -proper structure not consistently followed	Good *Structure & organization is evident. Ideas are easy to follow	Excellence *Demonstrates mastery of Structure & organization of assignments. Writing is clear and easy for reader to follow. Proposals are persuasive in tone, press releases contain news value and sufficient facts, etc
Formats/Effective Writing	Poor Public relations writing style, use and formats are not followed or inconsistent	Fair Public relations writing style, use and formats are used with minimal effect	Good Public relations writing style, use and formats are properly used. Basic knowledge of methods of communication and purpose without much creative thinking	Excellence Public relations writing style, use and formats are properly used. Knowledge of methods of communication and purpose and the ability to implement methods of communication with effective results
Learning Ability/Team Work Skills	Poor Limited. Must be directed for tasks to be done. little input to team projects. weakness in the ability to present ideas to a group	Fair Adequate. Is reluctant to present ideas in group setting. Lack of confidence in completing tasks, even though instincts are good.	Good Good. Completes tasks as assigned. Offers some ideas to the group. Is an effective team member. Is reasonably resourceful and willing to take on new responsibilities	Excellence Excellent. Quick learner and able to show initiative. Accomplishes tasks assigned. Innovative and able to solve team problems. Demonstrates leadership skills.
Creativity	Poor Limited. Little creativity shown in tasks or writing assignments. Lack of focus or disorganization	Fair Adequate. Some creativity shown in the presentation of ideas or use of communication methods. Needs to be reminded of deadlines or needs assistance to complete tasks.	Good Good. Expresses practical creative concepts to the team. Has the ability to be innovative.	Excellence Excellent. Expresses creative ideas with confidence in a group. Has the ability to defend ideas and persuade others.

Keywords:

PR Writing, press release assignment, assessment

Subjects:

Communication

Types:

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