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iRubric: VideoTech I PSA/Commercial rubric

iRubric: VideoTech I PSA/Commercial rubric

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VideoTech I PSA/Commercial 
VideoTech II PSA
Rubric Code: C723BA
By PMeunier
Draft
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: 9-12

Powered by iRubric VideoTech I PSA/Commercial
  Poor

60 pts

Fair

80 pts

Good

90 pts

Excellent

100 pts

Script/Storyboard

Poor

Drawings and details do not assist in the shooting of film. Script offers no support to the storyboard and is incomplete.
Fair

Drawings somewhat represent camera shots or angle. Some details are included. Does assist a little in the shooting of film. Script includes little, if any, of the dialogue used.
Good

Drawings represent the camera shot or angle. Written details on how shot should take place are present. Storyboard is in order and assists the shooting of film. Script includes some of the dialogue used.
Excellent

Drawings represent the camera shot or angle. Written details on how shots should take place are present. Special effects and dialogue are roughed in. Script includes most of the dialogue used.
Camera Work

Poor

Few shots are steady or lit. Shot compositon is off. Very minimal tripod usage; lots of handheld video.
Fair

Many shots are steady, well composed and lit well. A tripod was used but there is a lot of handheld work.
Good

Most shots are steady, well composed and lit well. A tripod was used and there is little handheld work.
Excellent

All shots are steady, well composed and lit well. A tripod was extensively used and there is very little handheld work.
Editing/Effects

Poor

There is ittle attention to detail. Almost no special effects were attempted. There are flashframes or jumpcuts. Editing distracts from the film.
Fair

Some attention is paid to detail in transitions and shot choice. There are some special effects but overall they do little to enhance the film. There are some flashframes or jumpcuts. Editing distracts from the film
Good

Good attention to detail in transitions and shot flow. Some effort was put into using special effects . There are no flashframes or jumpcuts. Editing is seamless.
Excellent

Excellent attention to detail in transitions and shot flow. Lots of effort was put into using special effects to enhance the film. There are no flashframes or jumpcuts. Editing is seamless.
Time

Poor

Video is :05-seconds or more shorter than the :30-second or 1-minute requirement.
Fair

Video is :02-:04-seconds shorter than the :30-second or 1-minute requirement.
Good

Video is :01-second shy of the :30-second or 1-minute requirement.
Excellent

Video is exactly :30-seconds or 1-minute in length.
Individual Effort

Poor

Wasted a lot of time. Failed to complete all of the requirements on time. Need constant monitoring. Demonstrated poor effort throughout.
Fair

Wasted some time but got the job done when needed. Some teacher prompts needed. Demonstrated effort throughout.
Good

When given the time to work, focused on work. Little to no prompts needed from teacher to continue working. Demonstrated good effort throughout.
Excellent

When given the time to work, focused on work. No prompts needed from teacher to continue working. Demonstrated great effort throughout.
Organization/Product

Poor

The message or meaning of the company or product being advertised is missing, completely inaccurate or totally mis-represented.
Fair

The message or meaning of the company or product being advertised is off-target or mis-represented.
Good

The message of the production doesn't exxactly reflect the company or product being advertised.
Excellent

The organization or product represented is real. The video reflects the intent or message of the product or company being advertised.





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