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Book Trailer 
Book Trailer
Create a trailer for a novel study book to interest others in reading the book.
Rubric Code: C6CC25
By Beveridgeheathe
Draft
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 6-8

Powered by iRubric Book Trailer
Create a variety of media texts for different purposes and audiences, using appropriate forms, conventions and techniques.
Reading 1.4
Demonstrate an understanding of increasingly complex texts by summarizing and explaining important details
  Level 4

(N/A)

Level 3

(N/A)

Level 2

(N/A)

Level 1

(N/A)

Comments

(N/A)

Purpose

Create a trailer that captivates an audience and compels it to read the book.
Level 4

The trailer flows very smoothly and captivates the attention of the audience. It compels the viewer to read the book.
Level 3

The trailer flows smoothly and holds the attention of the audience. The viewer is left interested in the book.
Level 2

The trailer flows reasonably but there are some transitions that need improvement in order for the viewer to be persuaded to read the book.
Level 1

The scenes from the trailer are choppy and the transitions seem abrupt. The viewer may be left confused and not inclined to read the book
Comments
Content

The trailer uses key scenes from teh book to give the audience a clear idea of what the storyline without giving too much away(creates suspense, interest)
Level 4

Key scenes or themes from the book have been creatively presented. These make the content of the book clear to the viewer
Level 3

There is one key scene or theme from the book represented in the trailer. This makes the viewer generally aware of the content of the book.
Level 2

An attempt has been made to depict some aspect of the book, however from the content of the book has not been made clear to the viewer.
Level 1

There is no scene in the trailer that suggests that the student has read the book. The viewer also has no idea of what the book is about.
Comments
Images

The images used help set the tone of the story in the book.
Level 4

Images create a distinct atmosphere or tone that matches the different parts of the story.
Level 3

The images create an atmosphere or tone that match some parts of the story
Level 2

An attempt was made to use images that create an atmosphere or tone but it needed more work. The choice of images is logical
Level 1

Little or no attempt has been taken to use images to create an appropriate atmosphere or tone.
Comments
Audio

The music choosen enhances the mood created by the images and re-enforces the tone of the story.
Level 4

The music stirs an emotional response that matches the storyline.
Level 3

The music stirs and emotional response that somewhat matches the storyline.
Level 2

The music is adequate and does not distract but not much was added to the story either.
Level 1

The music is distracting, inappropriate or was not used.
Comments
Video Editing

The student used appropriate techniques to create a cohesive trailer.
Level 4

Editing demonstrates a full working knowledge of the software. Many effects were incorporated and used effectively.
Level 3

Editing demonstrates a good working knowledge of the software. Some effects were incorporated and used effectively.
Level 2

Editing demonstrates a fair knowledge of the software. Limited special effects were incorporated into the video.
Level 1

Editing shows a lack of understanding of the software. No special effects were used in the making of the video.
Comments
Audience

The images and music were selected to appeal to the appropriate reader level for the novel.
Level 4

Strong awareness of the audience in the design. Can clearly explain why they chose the vocabulary, audio, and graphics to fit the target audience.
Level 3

An awareness of the audience in the design. Can explain why they chose the vocabulary, audio, and graphics to fit the target audience.
Level 2

Some awareness of audience in the design. Some difficulty in explaining the choice of vocabulary, audio, and graphics for the target audience.
Level 1

Limited awareness of the needs and interests of the target audience.
Comments
Presentation

The trailer grabs the audience's attention and holds it for the entire length of the trailer.
Level 4

A very exciting presentation. It grabbed the attention of the viewer with suspense, humor or intrigue from the beginning.
Level 3

A good presentation that used suspense, humor or intrigue well and caught the attention of the viewer from the beginning.
Level 2

A passable presentation. Some suspense, humor or intrigue but no real “hook” present at the start.
Level 1

Flat presentation. Little or no suspense, humor or intrigue to capture the attention of the viewer.
Comments
Presentation

The trailer was between 30 seconds and 1:30 seconds in length.
Level 4

The presentation was the right length to keep/get the viewer involved.
Level 3

The presentation was the right length to keep/get the viewer involved.
Level 2

The presentation was the right length to keep/get the viewer involved.
Level 1

The length of the presentation was too long/short to keep/get attention of the viewer.
Comments





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