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iRubric: ADVERTISEMENT rubric
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Students will create a magazine advertisement using persuasive details and vivid adjectives. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code:
C422AB
By
luguejr
Ready to use
Public Rubric
Subject:
Business
Type:
Assignment
Grade Levels:
(none)
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Criteria
Excellent
4 pts
Good
3 pts
Fair
2 pts
Poor
1 pts
Score?Comments
(N/A)
Content
(40%)
Excellent
Excellent
This advertisement was very persuasive and included more that 5 detailed examples and descriptions
Good
Good
This advertisement was somewhat persuasive and contained 4 detailed examples and descriptions.
Fair
Fair
This advertisement was somewhat persuasive and contained 3 detailed examples and descriptions.
Poor
Poor
This advertisement was not persuasive and contained 2 or less detailed examples and descriptions.
Score?Comments
Presentation
(20%)
Excellent
Excellent
This ad was presented with very creative, descriptive and imaginative words/actions.
Good
Good
This ad was presented with some creative, descriptive and imaginative words/actions.
Fair
Fair
This ad was presented with average sorts of words/actions.
Poor
Poor
This ad was not presented creatively.
Score?Comments
Techniques and Audience
(20%)
Excellent
Excellent
Accurately identified commercial techniques used to persuade consumer.
Good
Good
Identified techniques and target audience but one is incorrect.
Fair
Fair
Missing either technique or target audience
Poor
Poor
Missing both technique and target audience.
Score?Comments
Creativity and Neatness
(20%)
Excellent
Excellent
Wow! This ad was flashy and very neat.
Good
Good
This ad was pretty colorful and basically neat.
Fair
Fair
This ad had some color and was somewhat messy.
Poor
Poor
This ad was not colorful and was messy
Score?Comments
Keywords:
magazine advertisement, adjectives
Subjects:
Business
English
Types:
Project
Assignment
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