iRubric: ADVERTISEMENT rubric

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ADVERTISEMENT ADVERTISEMENT Students will create a magazine advertisement using persuasive details and vivid adjectives. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product. Rubric Code: C422AB By luguejr Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: (none)

Criteria
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts	Score?Comments (N/A)
Content (40%)	Excellent Excellent This advertisement was very persuasive and included more that 5 detailed examples and descriptions	Good Good This advertisement was somewhat persuasive and contained 4 detailed examples and descriptions.	Fair Fair This advertisement was somewhat persuasive and contained 3 detailed examples and descriptions.	Poor Poor This advertisement was not persuasive and contained 2 or less detailed examples and descriptions.	Score?Comments
Presentation (20%)	Excellent Excellent This ad was presented with very creative, descriptive and imaginative words/actions.	Good Good This ad was presented with some creative, descriptive and imaginative words/actions.	Fair Fair This ad was presented with average sorts of words/actions.	Poor Poor This ad was not presented creatively.	Score?Comments
Techniques and Audience (20%)	Excellent Excellent Accurately identified commercial techniques used to persuade consumer.	Good Good Identified techniques and target audience but one is incorrect.	Fair Fair Missing either technique or target audience	Poor Poor Missing both technique and target audience.	Score?Comments
Creativity and Neatness (20%)	Excellent Excellent Wow! This ad was flashy and very neat.	Good Good This ad was pretty colorful and basically neat.	Fair Fair This ad had some color and was somewhat messy.	Poor Poor This ad was not colorful and was messy	Score?Comments