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iRubric: Cereal Box Media Project rubric

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Cereal Box Media Project Rubric Code: C2B642 By Uchilka Ready to use Public Rubric Subject: English Type: Project Grade Levels: K-5, 6-8, 9-12, Undergraduate

Performance
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Cereal Box Labels	Poor Had a limited amount of required information for each label. Maybe missing more than 2 necessary pieces of information.	Fair Had some of the required information for each label. Maybe missing 1 or 2 necessary pieces of information.	Good Had most of the required information. Maybe missing 1 necessary piece of information.	Excellent Had all of the required information. Maybe missing some minor details.
Cereal Box Graphics	Poor The design and graphics on the box are unclear, or not related to the actual product. Maybe messy, or not coloured. The design does not target the desired audience.	Fair The design and graphics on the box somewhat relate to the product inside, and have some interesting elements. The design somewhat targets the desired audience.	Good The design and graphics on the box are neat and colourful. They mostly relate to the product inside, have several interesting elements, and target the desired audience.	Excellent The design and graphics on the box are near, colourful and interesting. They relate to the product inside, and may contain extra details. The group had the target audience in mind.
Commercial Content	Poor The commercial is short, or does not contain any important information for the audience about the product. The jingle partially effective/catchy.	Fair The commercial is satisfactory, and contains some important information for the audience about the product. The jingle is somewhat effective/catchy.	Good The commercial is good, and contains most of the important information for the audience. The jingle is effective/catchy.	Excellent The commercial is excellent, and contains many important details for the audience. The jingle is very effective and catchy.
Presentation	Poor It is apparent that the group effort was minimal, and the time was not used effectively. Lines and actions were not fluent.	Fair The group effort was satisfactory. Time was sometimes used effectively. Lines and actions were partially fluent.	Good The group effort was good. Time was usually used effectively. Lines and actions were fluent, and some parts were memorized.	Excellent The group effort was excellent. Time was almost always used effectively. Lines and actions were very fluent, and most parts were memorized.