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iRubric: Design an Ad rubric

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Design an Ad Design an Ad Final Grading Rubric Rubric Code: C2A647 By coopeng9 Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12, Undergraduate

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	Missing 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts
Packet	Missing Missing or Packet contains only 1 of the following: Original business information, rough draft, peer edit sheet and final draft	Poor Packet contains only 2 of the following: Original business information, rough draft, peer edit sheet and final draft	Fair Packet contains only 3 of the following: Original business information, rough draft, peer edit sheet and final draft	Good Packet contains all of the following: Original business information, rough draft, peer edit sheet and final draft
Rough Draft	Missing The rough draft include only 0-2 of the following:image, slogan, grab word, logo (IA), phone #, address, business name, and ad copy	Poor The rough draft include only 3-5 of the following:image, slogan, grab word, logo (IA), phone #, address, business name, and ad copy	Fair The rough draft include only 6-7 of the following:image, slogan, grab word, logo (IA), phone #, address, business name, and ad copy	Good The rough draft include all of the following:image, slogan, grab word, logo (IA), phone #, address, business name, and ad copy
Final Image	Missing Missing image altogether	Poor Missing two of the following:The picture describes what the business does, is appropriate in size, and shows careful work; and logo if applicable	Fair Missing one of the following: The picture describes what the business does, is appropriate in size, and shows careful work; and logo if applicable	Good The picture describes what the business does, is appropriate in size, and shows careful work; and logo if applicable
Slogan	Missing Missing the slogan	Poor Missing two of the following:The ad has an appropriate catchy slogan or original slogan and is reflected in the image choice. It is easily seen and neat, as well as legible	Fair Missing one of the following:The ad has an appropriate catchy slogan or original slogan and is reflected in the image choice. It is easily seen and neat, as well as legible	Good The ad has an appropriate catchy slogan or original slogan and is reflected in the image choice. It is easily seen and neat, as well as legible
Grab Word(s)	Missing No grab words	Poor The ad has ineffective grab words.	Fair The ad has grab word(s) but is not persuasive or doesn't tell the customer what to do	Good The ad uses "persuasive language" and tells the customer what to do. Ex. Shop here! Buy now! etc.
Business name,#,address	Missing Missing more than two of the following:The ad includes the correctly spelled business name, phone number and address. Each must be clearly visible and legible	Poor Ad includes TWO incorrectly spelled business name, phone number or address. Or Two are not clearly visible and legible	Fair Ad includes ONE incorrectly spelled business name, phone number or address. Or ONE is not clearly visible and legible	Good The ad includes the correctly spelled business name, phone number and address. Each must be clearly visible and legible
Ad Copy	Missing There is no ad copy	Poor Ad copy does not reflect the image and the slogan	Fair Ad copy only reflects either the image or the slogan	Good Ad Copy (fine print) reflects the imaage and the slogan.
Black Ink	Missing Final copy done in pencil or in color	Poor Final copy is done in black ink but pencil marks still visible	Fair Final copy is done in blue ink or gray scale	Good Final copy whether computer generated or hand drawn is done in black ink.
Final Ad	Missing Final ad is messy and shows lack of understanding of all parts of an ad	Poor Final ad is missing TWO of the following: combines all parts of a good ad in a pleasing well balanced and neat ad without any misspells or smudges	Fair The final ad is missing one of the folowing:combines all parts of a good ad in a pleasing well balanced and neat ad without any misspells or smudges	Good The final ad combines all parts of a good ad in a pleasing well balanced and neat ad without any misspells or smudges.

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English

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