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iRubric: Design an Ad rubric

iRubric: Design an Ad rubric

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Design an Ad 
Design an Ad Final Grading Rubric
Rubric Code: C2A647
By coopeng9
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 9-12, Undergraduate

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  Missing

0 pts

Poor

1 pts

Fair

2 pts

Good

3 pts

Packet

Missing

Missing or Packet contains only 1 of the following: Original business information, rough draft, peer edit sheet and final draft
Poor

Packet contains only 2 of the following: Original business information, rough draft, peer edit sheet and final draft
Fair

Packet contains only 3 of the following: Original business information, rough draft, peer edit sheet and final draft
Good

Packet contains all of the following: Original business information, rough draft, peer edit sheet and final draft
Rough Draft

Missing

The rough draft include only 0-2 of the following:image, slogan, grab word, logo (IA), phone #, address, business name, and ad copy
Poor

The rough draft include only 3-5 of the following:image, slogan, grab word, logo (IA), phone #, address, business name, and ad copy
Fair

The rough draft include only 6-7 of the following:image, slogan, grab word, logo (IA), phone #, address, business name, and ad copy
Good

The rough draft include all of the following:image, slogan, grab word, logo (IA), phone #, address, business name, and ad copy
Final Image

Missing

Missing image altogether
Poor

Missing two of the following:The picture describes what the business does, is appropriate in size, and shows careful work; and logo if applicable
Fair

Missing one of the following: The picture describes what the business does, is appropriate in size, and shows careful work; and logo if applicable
Good

The picture describes what the business does, is appropriate in size, and shows careful work; and logo if applicable
Slogan

Missing

Missing the slogan
Poor

Missing two of the following:The ad has an appropriate catchy slogan or original slogan and is reflected in the image choice. It is easily seen and neat, as well as legible
Fair

Missing one of the following:The ad has an appropriate catchy slogan or original slogan and is reflected in the image choice. It is easily seen and neat, as well as legible
Good

The ad has an appropriate catchy slogan or original slogan and is reflected in the image choice. It is easily seen and neat, as well as legible
Grab Word(s)

Missing

No grab words
Poor

The ad has ineffective grab words.
Fair

The ad has grab word(s) but is not persuasive or doesn't tell the customer what to do
Good

The ad uses "persuasive language" and tells the customer what to do. Ex. Shop here! Buy now! etc.
Business name,#,address

Missing

Missing more than two of the following:The ad includes the correctly spelled business name, phone number and address. Each must be clearly visible and legible
Poor

Ad includes TWO incorrectly spelled business name, phone number or address. Or Two are not clearly visible and legible
Fair

Ad includes ONE incorrectly spelled business name, phone number or address. Or ONE is not clearly visible and legible
Good

The ad includes the correctly spelled business name, phone number and address. Each must be clearly visible and legible
Ad Copy

Missing

There is no ad copy
Poor

Ad copy does not reflect the image and the slogan
Fair

Ad copy only reflects either the image or the slogan
Good

Ad Copy (fine print) reflects the imaage and the slogan.
Black Ink

Missing

Final copy done in pencil or in color
Poor

Final copy is done in black ink but pencil marks still visible
Fair

Final copy is done in blue ink or gray scale
Good

Final copy whether computer generated or hand drawn is done in black ink.
Final Ad

Missing

Final ad is messy and shows lack of understanding of all parts of an ad
Poor

Final ad is missing TWO of the following: combines all parts of a good ad in a pleasing well balanced and neat ad without any misspells or smudges
Fair

The final ad is missing one of the folowing:combines all parts of a good ad in a pleasing well balanced and neat ad without any misspells or smudges
Good

The final ad combines all parts of a good ad in a pleasing well balanced and neat ad without any misspells or smudges.




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