iRubric: Sport Marketing Theory rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Sport Marketing Theory Sport Marketing Theory Rubric Code: C27WCC By nsatcher Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Marketing Category
	Poor 5 pts	Fair 10 pts	Good 15 pts	Excellent 20 pts
Mission and Objectives	Poor Defines company Mission.	Fair Defines company Objectives.	Good Defines company Mission and Objectives.	Excellent Defines company Mission and Objectives-including a time frame for the objectives.
Research and Analysis-4 C's	Poor Identifies the Consumer	Fair Identifies the Consumer and Competitors	Good Identifies the Consumer, Competitors, and the Company.	Excellent Identifies the Consumer, Competitors, Company, and Climate.
SWOT Analysis	Poor Identifies the businesses strengths	Fair Identifies the businesses strengths and weaknesses	Good Identifies the businesses strengths, weaknesses, and opportunities	Excellent A complete anaylsis of SWOT; strengths, weaknesses, opportunities, and threats external to the business
Marketing Strategy	Poor Determines the target market	Fair Identifies a marketing plan of action.	Good Determines the target market and identifies a marketing plan of action.	Excellent Identifies a marketing plan of action; Determines the target market and develops a marketing mix-Product, Price, Place, and Promotion.
Management Strategies	Poor Defines Management's Sports Marketing Strategy.	Fair Defines Management's Sports Marketing Strategy, explains the development of the Sport's Marketing Strategy.	Good Defines Management's Sports Marketing Strategy, explains the development of the Sport's Marketing Strategy, identifies the plans for implementation.	Excellent Defines Management's Sports Marketing Strategy, explains the development of the Sport's Marketing Strategy, identifies the plans for implementation, Evaluation of the Sport's Marketing Strategy.