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Media Literacy Mashup 
Students "read" a print ad to identify the 5 Core Concepts of Media Deconstruction. Students then used Photoshop Elements to alter the meaning of the ad.
Rubric Code: BXX929C
By tchambers2015
Ready to use
Public Rubric
Subject: Computers  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Media Literacy Mashup
  Excellent

25 pts

Good

20 pts

Fair

18 pts

Developing

15 pts

Media Deconstruction: Original Ad

Excellent

Student response clearly explains all or most of the 5 core concepts of media literacy:

Who created this message?
What creative techniques are used to attract my attention?
How might different people understand this message differently than me?
What values, lifestyles and points of view are represented in, or omitted
from, this message?
Why is this message being sent?

Student has identified the subtext of the original message.
Good

Student response clearly explains 3 of the 5 core concepts of media literacy:

Who created this message?
What creative techniques are used to attract my attention?
How might different people understand this message differently than me?
What values, lifestyles and points of view are represented in, or omitted
from, this message?
Why is this message being sent?

Student has identified the subtext of the original message.
Fair

Student response clearly explains 3 of the 5 core concepts of media literacy:

Who created this message?
What creative techniques are used to attract my attention?
How might different people understand this message differently than me?
What values, lifestyles and points of view are represented in, or omitted
from, this message?
Why is this message being sent?

Student has not the subtext of the original message.
Developing

Student response clearly explains 1-2 of the 5 core concepts of media literacy:

Who created this message?
What creative techniques are used to attract my attention?
How might different people understand this message differently than me?
What values, lifestyles and points of view are represented in, or omitted
from, this message?
Why is this message being sent?
Or the
student has identified the subtext of the original message.
Media Mashup

Excellent

Student has completely altered the meaning of the original ad. Student creation demonstrates a mastery of Photoshop Elements tools.
Good

Student has mostly altered the meaning of the original ad. Student creation demonstrates good use of the Photoshop Elements tools.
Fair

Student has made changes that are similar to the meaning of the original ad. Student creation demonstrates a an understanding of Photoshop Elements tools but may require more practice.
Developing

Student has made minimal changes that do not change the meaning of the ad much.
Media Mashup Explanation

Excellent

Student explains the meaning of the new ad he/she has constructed in detail and defends his/her choices.
Good

Student explains the meaning of the new ad he/she has constructed and explains his/her choices.
Fair

Student explains his/her choices OR explains the meaning of the reconstructed ad.
Developing

Student explanations are not clear and require more detail.
Punctuation and Grammar

Excellent

Student product (media mashup) and response contains less than 5 errors in grammar or punctuation.
Good

Student product (media mashup) and response contains less than 7 errors in grammar or punctuation.
Fair

Student product (media mashup) and response contains less than 10 errors in grammar or punctuation.
Developing

Student product (media mashup) and response contains multiple errors in grammar or punctuation and requires extensive correction.




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