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Advertising Project 
Advertising Project
Your task is to create an advertising campaign for an innovative product you create, using pitch, jingle and model of product.
Rubric Code: BXC33C7
By KFitzp2200
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: K-5

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  Insufficient

1 pts

Emerging

2 pts

Proficient

3 pts

Above Average

4 pts

Pitch persuasion
15 pts

Were persuasive facts and opinions used in the pitch?
Insufficient

There was at least 1 fact and/or opinion given for your product.
Emerging

There were 2 convincing facts and at least 2 persuasive words given to support why people should buy your product.
Proficient

There were 3 convincing facts and at least 3 persuasive words given to support why people should buy your product.
Above Average

There were 4 or more convincing facts and at least 4 persuasive words given to support why people should buy your product.
Target audience/persuasion
30 pts

Did you use effective convincing and persuasive language to get audience to buy product?
Insufficient

-It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your product.
-No evident use of any persuasive device.
Emerging

-Your advertisement did not connect with your intended audience.
-Very little of the advertisement was convincing to buy your product.
-1 persuasive device used.
Proficient

-Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.
- 2-3 persuasive devices used.
Above Average

It was very clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
-4 or more persuasive devices used.
Jingle
10 pts

Did you create a slogan that was memorable and effective in describing and selling the product?
Insufficient

The slogan was not effective in describing and selling the product.
Emerging

The slogan was mildly effective in describing and selling the product.
Proficient

The slogan was good, but can be better.
Above Average

The slogan was very effective in describing and selling the product.
Creativity
20 pts

Is the creativity relevance to the product?
Insufficient

There was no relevance between the product and the creativity. No new product was created.
Emerging

There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.
Proficient

Creativity was average, related to the product. Project had major adjustments to an existing product.
Above Average

There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.
Final Presentation
25 pts

Using my model, pitch, slogan and jingle and advertisment how well did I sell my product?
Insufficient

-The final product was unorganized, messy, and was not suitable for this task.
-you presentation was ineffective. You spoke too quickly, slowly and did not present all the parts of the project.
Emerging

-The final presentation was average with little effort put into the design of the product or advertisement.
- you spoke too fast and lacked confidence.
- not very persuasive
Proficient

-The final presentation was above average with more than average effort demonstrated in the final product.
-you spoke clearly most of the time and tried hard to persuade
Above Average

-The final production was a great example of a successful advertisement for your product.
- you spoke clearly and persuasively with enthusiasm.






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