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iRubric: TV Ad rubric

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TV Ad Create and present a Television Ad. Write and present a 30-second ad script for T.V Include a product or service to sell; members provide voiceover and/or acting, music, shot variety for intended audience. Rubric Code: BXA53WB By NancyCook Ready to use Public Rubric Subject: Computers Type: Project Grade Levels: (none)

TV Ad and Script
	Exceeds expectations 25 pts	Meets expectations 20 pts	Some expectations 15 pts	Below expectations 10 pts
Elements of Video, Acting, Sound All elements required are included: video, acting, sound, iMovie project	Exceeds expectations Original, persuasive ad on iMovie. All elements obviously present: Group members as actors, professional shots, music included.	Meets expectations Ad includes most of the elements required.	Some expectations Ad includes some of required elements	Below expectations Elements incomplete, finished product does not reflect understanding of what it required
Focused on Audience Intentional decisions to reach a certain customer	Exceeds expectations The elements of the ad are perfectly suited for the intended audience. Storyboard and copy are well-planned.	Meets expectations All necessary elements included and could be focused on audience. Some planning evident.	Some expectations Some of necessary elements included and audience-focused. Planning is lacking.	Below expectations Few necessary elements included, would be appropriate for this audience, planning nonexistent
Pronunciation, Clarity Talent shows practice and effort to get the script just right	Exceeds expectations Actors speak with proper pronunciation, clarity, and loudness. Great vocal variety and visual technique used to persuade audience	Meets expectations For the most part, actors speak with proper pronunciation, clarity, and loudness. Some vocal variety used. Some visual technique.	Some expectations Actors occasionally speak with proper pronunciation, clarity, and loudness. Hardly any vocal variety. Hardly any visual technique used.	Below expectations Rarely spoke with proper pronunciation, intonation, clarity, and loudness. No vocal variety used. No visual technique used.
Polished Evident group used time well and showed excellence in practicing and getting the product right	Exceeds expectations Shows evidence of rehearsal, practice, and review. Clever or especially creative editing evident.	Meets expectations Shows evidence of some rehearsal, practice, and review. Had been edited.	Some expectations Shows evidence of little rehearsal, practice, and review. Needs further editing.	Below expectations Shows evidence of no rehearsal, practice, or review. Editing nonexistent.