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Marketing Project
Marketing Project
Students will work in marketing teams to create a commercial to sell a product to potential consumers. Students will use various concepts and strategies learned during the marketing unit in order to create an effective marketing campaign.
Rubric Code:
BX9X263
By
lhoeler
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Marketing
Poor
1 pts
Fair
3 pts
Good
6 pts
Excellent
8 pts
Rough Draft
Poor
Idea for commercial is very poorly developed, missing marketing functions, might mention target market, buying motives, distribution, and price but not all of them.
Fair
Idea for commercial isn't developed, lists less than 6 marketing function as well as listing target market, buying motives, distribution, and price.
Good
Gives rough idea for what commercial will be. Lists the 6 marketing functions covered in class, the target market, potential buying motives, the channels of distribution, and price.
Excellent
Detailed concept for commercial. 6 marketing functions covered in class, target market, buying motives, channels of distribution, and price. More detail will be added including questions relating to WHY
Commercial - Creation
Poor
Over 15 seconds outside of time limit. Very little effort put in. Not original, not appropriate for product.
Fair
Close to time, but not within limits. Effort put in is limited and shows in the final product. Still original and appropriate for product.
Good
45 seconds to 2 minutes long, creative and shows originality and effort. Appropriate for product.
Excellent
45 seconds to 2 minutes long, very creative and shows effort above and beyond.
Commercial - Strategy
Poor
Does not use marketing concept and strategy, target market unclear, not all 4 P's of marketing used.
Fair
Uses marketing concept and strategy to identify target market but does not cover all 4 P's of marketing.
Good
Uses the marketing concept and strategy to identify a target market and covers the 4 P's of marketing (product, place, price, promotion)
Excellent
Uses marketing concept and strategy to identify and effective target market and seamlessly includes the 4 P's of marketing.
Commercial - Motives
Poor
Buying motives are very unclear, may only have emotional OR rational.
Fair
Buying motives aren't clear but are mentioned.
Good
Buying motives are included, rational and emotional.
Excellent
Buying motives are effectively included in commercial and used to help sell the product.
Commercial - Distrubution
Poor
Channels not defined, stores not defined.
Fair
Channels not clearly defined, stores not clearly defined.
Good
Channels of distribution mentioned, including possible stores to sell in.
Excellent
Channels of distribution integrated into commercial and shows examples or stores to sell in.
Commercial - Price
Poor
Price is not clearly listed.
Fair
Price is listed.
Good
Price is clearly listed and explained.
Excellent
Price is listed and uses the 5 steps in the text to rationalize the price in a way that flows with the commercial.
Subjects:
Business
Types:
Project
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