Lacking Control
5 pts
Minimal Control
10 pts
Sufficient Control
15 pts
Consistent Control
20 pts
Full command
25 pts
Print Advertisement must address all components and steps as described in your hand-outs. Headline, Illustration, Copy, Signature, and Slogan. You must explain the purpose of each element in your ad and explain the use of your color and font for your layout. (why does this attract the readers focus)?(Must be 3D)
Overall organiztion of the print advertisement is clear, and the color used is engaging for the product.
Controlling language to engage the reader. Persuasive in tone. Your presentation of your ad gets the viewer to want to buy your product. (to include the persuasive writing for your advertisement). One page, double spaced 12 point font.
Presentation must be presented in a way to sell the product. Eye contact and presentation must convince the buyer to purchase your product.