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iRubric: Marketing (School Business) Plan Rubric

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Marketing (School Business) Plan Rubric 
Marketing Plan Rubric
Students develop a creative marketing plan for a target customer that is focused on satisfying an existing need for a school based business. . Each team of student will be responsible for a complete marketing plan and presentation of materials.
Rubric Code: BX73XC6
By dlaw2828
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Market Research Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Structure of Presentation
20 pts

Easy to understand, good grammar and spelling. Uses visuals and graphics well.
Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Has two of three items. Slogan, Logo and Poster.
Fair

Meets Expectations<BR>
Has either logo, slogan and poster
Poor

Does not meed expectations<BR>
Missed Title Page, Slogan and log
Text Summary
20 pts

Convinces reader that business has opportunity for success
Ties in Student Survey with Presentation.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area. Survey results and prices are linked to presentation.
Good

Above Expectations<BR>
Links survey results, but does not link prices students are willing to pay.
Fair

Meets Expectations<BR>
Links some survey results, but is limited in scope.
Poor

Does not meed expectations<BR>
Does not link survey results with items the student store will sell.
Segment Analysis
20 pts

Identify target Market and explain why items are stocked in student store.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Marketing Survey
20 pts

Quality of questions, Relevance to theme, concept testing
Excellent

Meets or Exceeds Highest Expectations<BR>
Survey is well written and makes it clear what items would sell well in a student store.
Good

Above Expectations<BR>
Survey covers most items that would be important in stocking a student store.
Fair

Meets Expectations<BR>
Survey is poorly written and therefore any information is not usable.
Poor

Does not meed expectations<BR>
Survey is not completed
Presentation
20 pts

Keeps the reader's attention, power point slides are clear and creative. Meets all requirements of assignments
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed an advertisement.(poster)
Good

Above Expectations<BR>
Completed marketing plan but didn't add an advertisement.
Fair

Meets Expectations<BR>
met most requirements of Marketing plan without advertisement.
Poor

Does not meed expectations<BR>
Didn't complete Marketing plan or advertisement.



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