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iRubric: Advertisment Rhetorical Triangle and Appeals rubric

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Advertisment Rhetorical Triangle and Appeals MAGAZINE ADVERTISEMENT Students are creating an advertisement from which they have chosen the best of the three appeals and integrating the rhetorical triangle. Rubric Code: BX3W7W7 By cgrcofer Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

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	Not Yet Meeting Expectations 15 pts	Below Expectations 19 pts	Meets Expectations 21 pts	Exceeds Expectations 25 pts
Rhetorical Triangle	Not Yet Meeting Expectations The triangle is not aligned. The speaker, subject and audience do not match	Below Expectations Part of the triangle align. Two of the three elements match.	Meets Expectations The triangle aligns with all three parts.	Exceeds Expectations The use of the triangle is exemplary. All three parts of the triangle are active in the advertisement.
Graphic	Not Yet Meeting Expectations Little variety; not unique; may be messy	Below Expectations Graphic not totally effective; may look as if it was done hurriedly	Meets Expectations Effective use of graphic(catches attention, but not right away)	Exceeds Expectations Highly effective use of graphic to grab the reader's attention quickly
Rhetorical Appeals	Not Yet Meeting Expectations Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no rhetorical appeals are present	Below Expectations Product name is clear; some details missing; appeals to the appropriate target audience, rhetorical appeals are weak	Meets Expectations Product name is clear and attractive; all important information present; appeals to the appropriate target audience, rhetorical appeals are present	Exceeds Expectations Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, rhetorical appeals are strong and enticing
Overall Design	Not Yet Meeting Expectations Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear	Below Expectations Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Meets Expectations Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Exceeds Expectations Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective