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iRubric: Advertisment Rhetorical Triangle and Appeals rubric
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Advertisment Rhetorical Triangle and Appeals
MAGAZINE ADVERTISEMENT
Students are creating an advertisement from which they have chosen the best of the three appeals and integrating the rhetorical triangle.
Rubric Code:
BX3W7W7
By
cgrcofer
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
9-12
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Advertisement
Not Yet Meeting Expectations
15 pts
Below Expectations
19 pts
Meets Expectations
21 pts
Exceeds Expectations
25 pts
Rhetorical Triangle
Not Yet Meeting Expectations
The triangle is not aligned. The speaker, subject and audience do not match
Below Expectations
Part of the triangle align. Two of the three elements match.
Meets Expectations
The triangle aligns with all three parts.
Exceeds Expectations
The use of the triangle is exemplary. All three parts of the triangle are active in the advertisement.
Graphic
Not Yet Meeting Expectations
Little variety; not unique; may be messy
Below Expectations
Graphic not totally effective; may look as if it was done hurriedly
Meets Expectations
Effective use of graphic(catches attention, but not right away)
Exceeds Expectations
Highly effective use of graphic to grab the reader's attention quickly
Rhetorical Appeals
Not Yet Meeting Expectations
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no rhetorical appeals are present
Below Expectations
Product name is clear; some details missing; appeals to the appropriate target audience, rhetorical appeals are weak
Meets Expectations
Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, rhetorical appeals are present
Exceeds Expectations
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, rhetorical appeals are strong and enticing
Overall Design
Not Yet Meeting Expectations
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Below Expectations
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Meets Expectations
Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Exceeds Expectations
Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
Keywords:
advertisment appeals rhetorical triangle
Subjects:
English
Health
Types:
Project
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