2.5 pts
5 pts
7.5 pts
10 pts
(N/A)
Executive Summary -Introduction - Current Situation - Management Qualifications - Seeking Investors - Closing Statements
The overview of the business.
Brief description of the Business (or Idea)
Identify and describe all products/Services,
Who are your customers, where are they,what do they want? What is your marketing mix (4 p's).
SP, partnership, corporation ownership Qualifications of MGT team & comp. pkg. Explanation of how things will be done.
Assumptions, break even analysis, projected financial statements. and industry ratios applied.