iRubric: PSA-Commerical rubric

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PSA-Commerical Use Animoto.com to create a 30 sec. commercial informing &/or advocating to the desired target audience about your topic. Rubric Code: BA2ABX By Rhodee Ready to use Public Rubric Subject: Health Type: Presentation Grade Levels: 9-12, Undergraduate

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	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Effectiveness	Poor Music and images detract from message	Fair Images &/or music do not support message having little persuasive effect	Good Music and images lack the emotional impact to persuade the viewer	Excellent Effective use of music & images provide emotional impact
Content	Poor PSA is NOT accurate &/or doesn't address the issue.	Fair PSA does NOT adequately deliver desired message lacking emotional impact	Good Delivers the desired message but lacks title &/or memorable tagline	Excellent Accurate and interesting PSA with a tagline that delivers the desired message
Tagline Slogan	Poor Tagline slogan is missing	Fair PSA written slogan is unclear, ineffective or misspelled	Good PSA contains tagline that is not memorable	Excellent PSA contains memorable tagline of six words or less that summarizes the message effectively
Technical Aspects	Poor Images are of poor quality or detract from message of PSA	Fair 70 % or more of images are clear and organized to enhance message of PSA	Good 80 % or more of images are clear and organized to enhance message of PSA	Excellent Images are clear and organized to enhance message of PSA
Title	Poor No title	Fair Title does not relate to theme	Good Title relates to the content	Excellent Catchy title