iRubric: Marketing Plan rubric

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Marketing Plan Marketing Plan Development of a marketing plan for a new or improved product or service Rubric Code: B9AX77 By melpark824 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Marketing Category - 70%
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Marketing Research	Poor Defines the problem.	Fair Defines the problem; Analyes the situation. Collects data.	Good Defines the problem; Analyes the situation. Collects, analyzes and organizes data.	Excellent Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Marketing Strategy	Poor Determined the target market.	Fair Determined the target market, used market segmentation.	Good Determined the target market, used market segmentation, and identified distribution channels.	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Features and Benefits	Poor Student mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into sizzling benefits.	Fair Student identifies and describes two to three features of their product or service and converts them into sizzling benefits.	Good Student identifies and describes four to five features of their product or service and converts them into sizzling benefits.	Excellent Student identifies and describes six or more features of their product or service and converts them into sizzling benefits.
Report	Poor Report is stapled or paper clipped with no dividers and contains five or more of the seven required sections.	Fair Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.	Good Report is in a binder, uses dividers and contains six of the seven required sections.	Excellent Report is in a binder, uses dividers and contains a minimum of seven sections.
Marketing Strategy	Poor Determined the target market.	Fair Determined the target market, used market segmentation.	Good Determined the target market, used market segmentation, and identified distribution channels.	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Marketing Strategy	Poor	Fair	Good	Excellent