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iRubric: Marketing Plan rubric
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Marketing Plan
Marketing Plan
Development of a marketing plan for a new or improved product or service
Rubric Code:
B9AX77
By
melpark824
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
(none)
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Desktop Mode
Mobile Mode
Marketing Category - 70%
Poor
1 pts
Fair
2 pts
Good
3 pts
Excellent
4 pts
Marketing Research
Poor
Defines the problem.
Fair
Defines the problem; Analyes the situation. Collects data.
Good
Defines the problem; Analyes the situation. Collects, analyzes and organizes data.
Excellent
Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Marketing Strategy
Poor
Determined the target market.
Fair
Determined the target market, used market segmentation.
Good
Determined the target market, used market segmentation, and identified distribution channels.
Excellent
Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Features and Benefits
Poor
Student mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into sizzling benefits.
Fair
Student identifies and describes two to three features of their product or service and converts them into sizzling benefits.
Good
Student identifies and describes four to five features of their product or service and converts them into sizzling benefits.
Excellent
Student identifies and describes six or more features of their product or service and converts them into sizzling benefits.
Report
Poor
Report is stapled or paper clipped with no dividers and contains five or more of the seven required sections.
Fair
Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.
Good
Report is in a binder, uses dividers and contains six of the seven required sections.
Excellent
Report is in a binder, uses dividers and contains a minimum of seven sections.
Marketing Strategy
Poor
Determined the target market.
Fair
Determined the target market, used market segmentation.
Good
Determined the target market, used market segmentation, and identified distribution channels.
Excellent
Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Marketing Strategy
Poor
Fair
Good
Excellent
Keywords:
Sales and Marketing Plan
Subjects:
Business
Types:
Exam
Project
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