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iRubric: Advertisement Analysis Rubric
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Advertisement Analysis Rubric
Advertisement Analysis Rubric
Rubric Code:
B89827
By
SWWight
Ready to use
Public Rubric
Subject:
English
Type:
Writing
Grade Levels:
(none)
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Advertisement Analysis
Good
3 pts
Fair
2 pts
Poor
1 pts
Discussion of appeals
Good
Analysis of at persuasive appeals is accurate. Discussion is thorough and insightful.
Fair
Analysis of persuasive appeals is somewhat accurate. Discussion is somewhat complete and mechanical.
Poor
Analysis of appeals to ethos, pathos is logos show some misunderstanding. Disucssion is brief.
Discussion of Design Elements
Good
Correctly identifies all elements of design. Thorough and satisfying explanation of target audience influences design elements to achieve advertising objectives.
Fair
Correctly identifies some elements of design. Able to explain to how target audience influence design elements to achieve advertising objectives to some extent.
Poor
Correctly identifies few elements of design. Explanation of how target audience influence design elements achieve advertising objectives is brief and may show some lack of understanding.
Organization
Good
All paragraphs are well organized and easy to understand
Fair
Some ideas are thought out and organized for the reader
Poor
Ideas are jumbled and hard to follow
Language
Good
Mostly accurate structures with varied and apt vocabulary.
Fair
Generally accurate structures with some variation in vocabulary.
Poor
Somewhat inaccurate structures with little variation in vocabulary.
Subjects:
English
Types:
Writing
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