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iRubric: Print Advertisments rubric

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Print Advertisments Print Advertisments This was an assignment that really opened up the doors for the students, to push them to use their creativity, knowledge, skills and techniques to compile an effective advertisement. Rubric Code: B76652 By ajbender Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 6-8

Advertisement rubric
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Main headline/slogan Did the headline/slogan tell about the product.	Poor Was not very creative and did not use put much though in selling the product.	Fair Was somewhat creative, and put some thought in spicing up their product.	Good Was creative and innovative in transforming their product into something very appealing/	Excellent Was very creative and gave much thought into what their product can do and selling it.
Visual Appeal Did product have an aesthetic appeal on ad? Does advertisment catch your eye? Was the space used well?	Poor Was not creative, did not look very appealing. Did not use the paper space well.	Fair Was somewhat appealing, but there were some wasted space.	Good Was well designed and was visually appealing and colourful.	Excellent Very appealing, and shown that much effort was put into designing the visual appeal of the ad.
Copy (word content) Were there 50 relevant words? Did it make sense? Did the product seem interesting/useful?	Poor There were less than 10 words. Didn't describe what the ad was selling.	Fair There were less than 20 words. Didn't describe clearly what the ad was selling.	Good There were less than 40 words. Described the product well, and had a good catch phrase.	Excellent There were at least 50 words that described the product, sold the product, and had a good catch phrase.
Contact Information Did the contact information appear on the ad (near bottom of ad).	Poor There was no contact information, advertisers name, address, phone number, web site.	Fair There were less than two ways to to obtain product.	Good There were 3 technique used and were implemented well.	Excellent There were a variety of techniques used and was used in an effective way.