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iRubric: Marketing Project rubric

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Marketing Project Marketing Project Team development of a Marketing Plan Rubric Code: B5W5AA By gpeaches Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Marketing Category - 70%
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Marketing Research	Zero Team made no attempt, did not present or was not present during all of the presentations.	Poor Defines the problem.	Fair Defines the problem; Analyes the situation. Collects data.	Good Defines the problem; Analyes the situation. Collects, analyzes and organizes data.	Excellent Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Mission Statement	Zero Team made no attempt, did not present or was not present during all of the presentations.	Poor Mission Statement is mentioned but not created.	Fair Created Mission Statement but lacks purpose and focus.	Good Created a long, (more than two sentences) Mission Statement.	Excellent Created a short, (one or two sentences) Mission Statement.
SWOT(Competitive Advantage)	Zero Team made no attempt, did not present or was not present during all of the presentations.	Poor Identified the business's strengths & weakness.	Fair Identifies the business's strength, weakness, opportunity and threat.	Good Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.	Excellent Clearly identified the business's strengths, weakness, opportunities, threats external to the business.
Marketing Strategy	Zero Team made no attempt, did not present or was not present during all of the presentations.	Poor Determined the target market.	Fair Determined the target market, used market segmentation.	Good Determined the target market, used market segmentation, and identified distribution channels.	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Advertising Campaign	Zero Team made no attempt, did not present or was not present during all of the presentations.	Poor Created an ad, no logo, promotion or merchandising plan.	Fair Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, no promotion or merchandising plan.	Good Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, promotion but no merchandising plan.	Excellent Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, promotion and merchandising plan.
Presentation - 20 Points
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
PowerPoint/Graphics	Zero Team made no attempt, or did not hand in Brochure (black and white PowerPoint slides), Itinerary, and Report at the same time, or did not present or was absent from class during any and all of the presentations.	Poor The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.	Fair Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.	Good Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.	Excellent Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.
Knowledge	Zero Team made no attempt, or did not hand in Brochure (black and white PowerPoint slides), Itinerary, and Report at the same time, or did not present or was absent from class during any and all of the presentations.	Poor Speaker simply reads the material displayed.	Fair Speaker brings little knowledge to the presentation beyond what is displayed.	Good Speaker is well informed and elaborates a bit beyond the material displayed.	Excellent Speaker is well informed and elaborates beyond the displayed material.
Eye Contact and Elocution	Zero Team made no attempt, or did not hand in Brochure (black and white PowerPoint slides), Itinerary, and Report at the same time, or did not present or was absent from class during any and all of the presentations.	Poor Presenter reads all of the report with no eye contact. Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.	Fair Presenter maintains eye contact most of the time but frequently returns to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.	Good Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.	Excellent Presenter maintains eye contact with audience, seldom returns to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.
Time Requirement	Zero Team made no attempt, or did not hand in Brochure (black and white PowerPoint slides), Itinerary, and Report at the same time, or did not present or was absent from class during any and all of the presentations.	Poor Missed ten minute requirement by ten minutes but not less than four minutes.	Fair Missed ten minute requirement by four minutes but not less than two minutes.	Good Missed ten minute requirement by two minutes or less.	Excellent Met or exceeded ten minute requirement.

Keywords:

Sales and Marketing Plan

Subjects:

Business

Types:

Exam
Project

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