iRubric: Business Plan Grading Rubric (Written)

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.

Form of business ownership was chosen.
No explanation of how things will be done.

Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.

Marketing of the business was partially discussed but lacked mention of any specific information.

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.

Occasional mechanics errors. Writing style is easy for reader to follow.

No writing mechanics errors; writing style is easy for reader to follow.