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iRubric: commercial photo rubric

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commercial photo 
Rubric Code: B4C558
By Celeste58
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: (none)

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  Excellent

100 99 98 97 - A
96 95 94 93 Am

10 pts

Good

92 91 90 89 - B
88 87 86 85 - Bm

8 pts

Fair

84 83 82 81 80 - Cp
79 78 77 76 75 - C

6 pts

Poor

74 73 72 71 - Cm
69 below

4 pts

Elements of Design
20 %

Line, Texture, Color, Shape/Form, Value, Space, Principles of Design, Repetition, Balance,, Emphasis, Contrast, Unity
Excellent

Planned carefully, made several sketches, and showed an awareness of the elements and principle of design; choose color scheme carefully, used space effectively
Good

The artwork shows that the student applied the principles of design while using one or more elements effectively; showed an awareness of filling the space adequately
Fair

The student did the assignment adequately, yet it shows lack of planning and little evidence that an overall composition was planned
Poor

The assignment was completed and turned in, but showed little evidence of any understanding of the principles of art; no evidence of planning. The student did the minimum or the artwork was never completed
Concept/originality
20 %

To conceive creative idea and apply that concept in photographic work for the purpose of a desirable picture for marketing purposes
Excellent

The student explored several choices before selecting one; generating many ideas; tried unusual combination or changes on several ideas; made connections to previous knowledge
Good

The student tried a few ideas for selecting one; or based his/her work on someone else idea; made decisions after referring to one source; solve the problem in a logical way
Fair

The student tried in idea, and help out adequately, but it lacked originality;
The student fulfilled the assignment, but gave no evidence of trying anything unusual
Poor

The student showed no evidence of original thought
Effort/Perseverance
20 %

The application of time and focus to achieve quality pictures
Excellent

The project was continued until it was complete as the student could make it; gave it effort far beyond that required; to pride in going well beyond the requirement
Good

The student work hard and completed the project, but with a loom or effort it might have been outstanding.
Fair

The student finished the project, but it could have been improved with more effort; adequate interpretation of the assignment, but lacking finish; chose an easy project and did it indifferently
Poor

The project was completed with minimum effort.
The student did not finished the work adequately.
Craftsmanship/Skill/Consistency
20 %

Pertains to the execution of the given project and the application of the given requirements.
Excellent

The artwork was beautiful and patiently done; it was as good as hard work could make it.
Good

With a little more effort, the work could have been outstanding; lacks the finishing touches.
Fair

The student showed average craftsmanship; adequate, but not as good as it could have been, a bit careless.
Poor

The student showed below average craftsmanship, lack of pride in finished work.

The student showed poor craftsmanship; evidence of lazy this or lack of understanding.
Group Cooperation/Attitude
20 %

Exercise work ethics and team work to achieve a concerted effort to produce quality work.
Excellent

The student work toward group goals, effectively performed a variety of roles in group work, followed through on commitments, was sensitive to the feelings and knowledge level of others, willingly participated in necessary preparation or work for classroom.
Good

The student participated enthusiastically, followed through with commitments, performed more than adequately, assisted in preparation and clean-up.
Fair

The student mostly allowed others in the group to make all the decisions, did his or her share of work adequately, assisted in preparation and cleanup when asked.
Poor

The student allowed others to do most of the work, did participate minimally, did the minimum amount.
The student was part of the group, but did almost nothing toward group goals, did a minimal amount of preparation and cleanup.





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