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iRubric: Promo/Ad rubric
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Promo/Ad
Promo/Ad
You will produce a promo/ad of approximately 1 minute in length on an approved event, club, activity, or course to promote it to the student body.
Rubric Code:
B4AX92
By
cplommer
Ready to use
Public Rubric
Subject:
Communication
Type:
Assignment
Grade Levels:
9-12
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Promo/Ad
Distinguished/Oscar
4 pts
Proficient/Independent
3 pts
Apprentice/"B" Movies
2 pts
Amature/Home Video Re-do
1 pts
Plan Sheets/Script
Distinguished/Oscar
Plan sheet very detailed, followed and revisions noted
Proficient/Independent
Plan sheets are weak in 1 or 2 areas
Apprentice/"B" Movies
A few areas planned, but more effort should have been put into the plan sheets
Amature/Home Video Re-do
Hardly any effort in planning
Promotional value
Distinguished/Oscar
Idea or event thoroughly covered in an interesting and creative manner
Proficient/Independent
Some key information was not included
Apprentice/"B" Movies
Weak, but adequate
Amature/Home Video Re-do
Minimal, if any, effort
Visual Impact
Distinguished/Oscar
Footage steady and in focus;no headroom or allignment errors; shots used are very creative
Proficient/Independent
1 or 2 errors that could not be removed in editing; some visual impact
Apprentice/"B" Movies
Some parts are difficult to watch because basic camera skills are weak; visuals are not original
Amature/Home Video Re-do
Errors make viewing difficult; no visual impact
Editing
Distinguished/Oscar
Shots serve a purpose; transitions and special effects used when necessary
Proficient/Independent
Lack of or over-use in several areas
Apprentice/"B" Movies
Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video
Amature/Home Video Re-do
minimal effort to improve quality through editing
Soundtrack
Distinguished/Oscar
Create use of sound to grab audience's attention; Voice levels are consistent, music and SE levels good; Voice over narration
Proficient/Independent
Good use of sound; One or two weak areas where sound quality is poor
Apprentice/"B" Movies
Sound levels are inconsistent; narration is too soft or music overpowers; sound not an important element
Amature/Home Video Re-do
Sound quality is poor; audience will have a hard time hearing on TV
Titles/Credits
Distinguished/Oscar
Names, dates, copyrights and all other information included; no spelling or other errors
Proficient/Independent
1-2 revisions are needed
Apprentice/"B" Movies
Video was exported without corrections; re-export!
Amature/Home Video Re-do
Video converted air broadcast with error
(NOT LIKELY!!)
Time/Pace
Distinguished/Oscar
Video moves along; time is appropriate
Proficient/Independent
Somewhat long or short; an area gets bogged down and lacks flow
Apprentice/"B" Movies
Needs improvement in several areas
Amature/Home Video Re-do
This is ho-hum
Deadline
Distinguished/Oscar
All filming and production appointments and deadlines met
Proficient/Independent
A reminder or reschedule necessary because of student(s)error
Apprentice/"B" Movies
Student(s) had to be reminded repeatedly or had to reschedule several times
Amature/Home Video Re-do
Video not finished by deadline
Keywords:
Video Production
Subjects:
Communication
Types:
Project
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