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iRubric: Marketing Movie Maker Commercial rubric

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Marketing Movie Maker Commercial 
In specific groups, students will create a 30 second commercial using the Movie Maker Program. You must import a video for your commercial. Your commercial must be a story line production in which you are trying to convince someone to buy a specific product or go to a specific destination. You must create a storyboard using the components of the storyboard checklist, (supplied in class). You must have at least 4 story board frames (see attached worksheets). You must have video, music and audio. A written script must accompany your presentation. Use the commercial worksheet to show how your commercial targets the appropriate customers, and to show how you will sell your project. Name of Product must be used at least three tiems, must be creative and original, commercial must be persuasive, shot list must include at least 5 different shot angles. commercial must fade in and fade out. Good Luck, and have fun!
Rubric Code: B385XX
Ready to use
Private Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Group Commercial
  Great

20 pts

Fair

15 pts

Poor

10 pts

Required elements

All requirements for the Storyboard is included, as well as all of the elements listed above.

Great

Group has met all of the standards as listed above in an exceptional manner.
Fair

Group has met all of the standards as listed above in a good manner(see comments).
Poor

Group has not met some specific standard as listed above(see comments).
Use of Time

Commercial is 30 seconds and must be witin 1 second for the 30 second for an excellent.

Great

Commercial is 30 seconds and must be witin 1 second for the 30 second for an excellent. Group has prepared well and the commercial meets the time limit
Fair

Commercial is not within the 30 seconds and is more than 32 or 28 seconds short or over. Students somewhat are within their timeframe. Group has somewhat prepared well and the commercial somewhat meets the time limit
Poor

Commercial is not within the prescribed timeframe and is done very poorly. Group has not prepared well for the commercial.
Clarity and Neatness

Great

Storyboard is easy to read and all elements are clearly written, labeled, or drawn that another student could create the presentation if necessary.
Fair

Storyboard is easy to read and most elements are clearly written, labeled, or drawn Another student might be abled to create the presentation after asking one or two questions.
Poor

Storyboard is hard to read with rough drawings and labels. It would be hard for another student to create this presentation without asking lots of questions.
Knowledge and Cooperation

Students must answer all questions as it relates to their presentation and product.

Great

Students worked cooperatively with their group members all of the time, without a need for adult intervention. Presentation was very professional and student answered all questions.
Fair

Students worked cooperatively with their group members most of the time but had a few problems that the team resolved themselves.
Presentation was professional but student did not answer most of the questions.
Poor

Students worked cooperatively with their group members some of the time, but had several problems that required adult intervention.
Presentation was not professional and subject was not covered entirely.
Creativity

Commercial must be very creative and use props, and be for a new product or service

Great

Commercial demonstrated a high level of creativity. It was exciting and interesting. The commercial made you want to buy the product or service.
Fair

Commercial demonstrated a moderate level of creativity. It was interesting. The commercial almost made you want to buy the product or service.
Poor

Commercial demonstrated some level of creativity. It might have been interesting. The commercial did not make you want to buy the product or service.



Keywords:
  • Product Flyer Presentation







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