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iRubric: Business Mission and Vision Statement rubric

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Business Mission and Vision Statement Business Mission and Vision Statement Students write a Business Mission and Vision Statement. Rubric Code: B2W97W8 By melpark824 Ready to use Public Rubric Subject: Education Type: Writing Grade Levels: 9-12

Mission Statement
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Does it answer? Why you exist and the ins and outs of what you do?	Poor Mission statement does not clearly identify why you exist and the ins and outs of what you do.	Fair Mission statement somewhat identifies why you exist and the ins and outs of what you do.	Good Mission statement identifies why you exist and the ins and outs of what you do.	Excellent Mission statement clearly and specifically identifies why you exist and the ins and outs of what you do.
Does it contain? a present tense verb(s) explain what we do for who you do it for The benefit for the clientele	Poor Statement does not contains any of the little of the information asked for.	Fair Statement contains a few qualities listed, is written and ticks a few of the boxes: original, foundational, connection to employees, memorable, and will it fit on a t-shirt.	Good Statement contains most qualities listed, is written and ticks some of the boxes: original, foundational, connection to employees, memorable, and will it fit on a t-shirt.	Excellent Statement contains all qualities listed, is well stated and ticks the boxes: original, foundational, connection to employees, memorable, and will it fit on a t-shirt.
Writing Mechanics Clarity, spelling and grammar	Poor Mission Statement contains many spelling or grammar errors that make it difficult to understand.	Fair Mission Statement contains grammatical errors. Some clarity remains.	Good Mission Statement contains spelling or grammatical errors, but clarity remains.	Excellent Mission Statement is free of spelling and grammatical errors.
Vision Statement
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Vision/Goals Where do you want to be?What goals do you want to achieve?	Poor Does not give a good idea of goal(s) and where you want to be and accomplish over time.	Fair Gives a vague idea of goal(s) and where you want to be and accomplish over time.	Good Gives a good idea of goal (s) and where you want to be and accomplish over time.	Excellent Specifically states goal(s) and where you want to be and accomplish over time.
Impact/Perception What is the intended impact/value for others?	Poor Impacts are partially described but do not necessarily appeal to the core values of others.	Fair Impacts are described but do not necessarily appeal to the core values of others.	Good Impacts are described and partially appeal to the core values of others.	Excellent Specific impacts are described that appeal to the core values of others.
Writing Mechanics Clarity, spelling and grammar	Poor Vision statement contains many spelling or grammar errors that make it difficult to understand. Tense, conciseness, and emotion/motivation completely missing.	Fair Vision statement contains spelling or grammatical errors, some Conveyance of emotion and motivates, tenses are off, language is not concise.	Good Vision statement contains spelling or grammatical errors, but clarity remains. Good Conveyance of emotion and motivates, tenses vary, language is somewhat wordy.	Excellent Vision statement is generally free of spelling and grammatical errors. Clear and concise, written in present tense, and appeals to the emotions and motivates.

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