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iRubric: Business Mission and Vision Statement rubric

iRubric: Business Mission and Vision Statement rubric

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Business Mission and Vision Statement 
Students write a Business Mission and Vision Statement.
Rubric Code: B2W97W8
Ready to use
Public Rubric
Subject: Education  
Type: Writing  
Grade Levels: 9-12

Powered by iRubric Mission Statement
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Does it answer?

Why you exist and the ins and outs of what you do?

Poor

Mission statement does not clearly identify why you exist and the ins and outs of what you do.
Fair

Mission statement somewhat identifies why you exist and the ins and outs of what you do.
Good

Mission statement identifies why you exist and the ins and outs of what you do.
Excellent

Mission statement clearly and specifically identifies why you exist and the ins and outs of what you do.
Does it contain?

*a present tense verb(s)
*explain what we do
*for who you do it for
*The benefit for the clientele

Poor

Statement does not contains any of the little of the information asked for.
Fair

Statement contains a few qualities listed, is written and ticks a few of the boxes: original, foundational, connection to employees, memorable, and will it fit on a t-shirt.
Good

Statement contains most qualities listed, is written and ticks some of the boxes: original, foundational, connection to employees, memorable, and will it fit on a t-shirt.
Excellent

Statement contains all qualities listed, is well stated and ticks the boxes: original, foundational, connection to employees, memorable, and will it fit on a t-shirt.
Writing Mechanics

Clarity, spelling and grammar

Poor

Mission Statement contains many spelling or grammar errors that make it difficult to understand.
Fair

Mission Statement contains grammatical errors. Some clarity remains.
Good

Mission Statement contains spelling or grammatical errors, but clarity remains.
Excellent

Mission Statement is free of spelling and grammatical errors.
Vision Statement
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Vision/Goals

Where do you want to be?What goals do you want to achieve?

Poor

Does not give a good idea of goal(s) and where you want to be and accomplish over time.
Fair

Gives a vague idea of goal(s) and where you want to be and accomplish over time.
Good

Gives a good idea of goal (s) and where you want to be and accomplish over time.
Excellent

Specifically states goal(s) and where you want to be and accomplish over time.
Impact/Perception

What is the intended impact/value for others?

Poor

Impacts are partially described but do not necessarily appeal to the core values of others.
Fair

Impacts are described but do not necessarily appeal to the core values of others.
Good

Impacts are described and partially appeal to the core values of others.
Excellent

Specific impacts are described that appeal to the core values of others.
Writing Mechanics

Clarity, spelling and grammar

Poor

Vision statement contains many spelling or grammar errors that make it difficult to understand. Tense, conciseness, and emotion/motivation completely missing.
Fair

Vision statement contains spelling or grammatical errors, some Conveyance of emotion and motivates, tenses are off, language is not concise.
Good

Vision statement contains spelling or grammatical errors, but clarity remains. Good Conveyance of emotion and motivates, tenses vary, language is somewhat wordy.
Excellent

Vision statement is generally free of spelling and grammatical errors. Clear and concise, written in present tense, and appeals to the emotions and motivates.










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