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iRubric: Advertising Project rubric

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Advertising Project Advertising Project Your task is to create an advertising campaign for the product you chose. This ad needs to reach the audience who reads the magazine you chose and make the reader want to buy the product. Rubric Code: B22524B By chakarimobley Ready to use Public Rubric Subject: Vocational Type: Presentation Grade Levels: (none)

Advertising Project
	Poor 10 pts	Fair 15 pts	Good 20 pts
Content	Poor There were very little, if any, facts and/or opinions given for the product	Fair There were very few convincing facts and opinions given for the product.	Good There were a sufficient number of facts and opinions to support why people should buy your product.
Audience Persuasion Did the presenter use effective convincing and persuasive language to get audience to buy product.	Poor -It was unclear who your target audience was. -Nothing about the advertisement was convincing or useful for selling your product.	Fair -Your advertisement did not connect with your intended target audience -Very little of the advertisement was convincing to buy your product.	Good -It was clear who your audience was. -You connected well with your audience and provided a convincing points to why they should purchase your product.
Product Knoweledge Was the presenter knowledgable and confindent in the product.	Poor The presenter was not effective in describing and selling the product. Had limited to no product knowledge.	Fair The presenter was mildly effective in describing and selling the product. Had some knowledge about the product.	Good The presenter was very effective in describing and selling the product. Was very knowledgable about the product.
Advertisement Presentation Length The advetisment is to be between 2 and 3 minutes long.	Poor The advertisment did not meet the the 2 minutes minium.	Fair The advertisement exceeded the 3 minute mininum.	Good The advertisement was within the timeframe given.
Final Presentation	Poor -The presenter did not reherase or prepare fo the final sales presentation.	Fair -There is very little evidence to of preparetion. -The final presentation was average.	Good -There is sufficient evidence of of rehersal and preparation. THe presentation was consistently. -The final production was a great example of a successful advertisement.