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iRubric: Market a Sports Drink - 4 P's of Marketing rubric

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Market a Sports Drink - 4 P's of Marketing Market a Sports Drink - 4 P's of Marketing The students will create an electronic presentation (Google presentation or Prezi). to show their understanding of the 4Ps of marketing in an international setting. Specifically, they will be marketing a chocolate bar in Mexico. Rubric Code: AXC75A4 By rkotecha Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: 9-12

4 Ps or Marketing Market a Sports Drink
	Exceeds 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts	No attempt 0 pts
Price (A) Made recommendation based on competitor's pricing strategies; included specifics from the BBB4M course	4 The presentation includes all information relevant to the topic in an organized fashion.	3 The presentation includes all relevant information; however, is not well-organized. Mention and leaves the audience with an understanding of their part of price	2 Does not have all of the relevant information in the presentation. There is not enough information presented. Information is presented in an unorganized fashion. Mention part of price but doesn't describe.	1 The presentation is lacking in elements required. There are many gaps in information presented. Do not mention part of price.	0 The Student made no attempt.
Place (A) Suggested involved deciding how to get the product into the hands of the consumer; included specifics from the BBB4M course	4 The presentation includes all information relevant to the topic in an organized fashion.	3 The presentation includes all relevant information; however, is not well-organized. Mention and leaves the audience with an understanding of their part of place.	2 Does not have all of the relevant information in the presentation. There is not enough information presented. Information is presented in an unorganized fashion. Mention part of place but doesn't describe.	1 The presentation is lacking in elements required. There are many gaps in information presented. Do not mention part of place.	0 The Student made no attempt.
Promotion (A) Ideas are creative and have included a sponsorship; included specifics from the BBB4M course	4 The presentation includes all information relevant to the topic in an organized fashion.	3 The presentation includes all relevant information; however, is not well-organized. Mention and leaves the audience with an understanding of promotion.	2 Does not have all of the relevant information in the presentation. There is not enough information presented. Information is presented in an unorganized fashion. Mention part of promotion but doesn't describe.	1 The presentation is lacking in elements required. There are many gaps in information presented. Do not mention part of promotion	0 The Student made no attempt.
Product (T) Includes chocolate bar label or mock-up; included specifics from the BBB4M course	4 The presentation includes all information relevant to the topic in an organized fashion.	3 The presentation includes all relevant information; however, is not well-organized. Mention and leaves the audience with an understanding product.	2 Does not have all of the relevant information in the presentation. There is not enough information presented. Information is presented in an unorganized fashion. Mention part product but doesn't describe.	1 The presentation is lacking in elements required. There are many gaps in information presented. Do not mention product	0 The Student made no attempt.
Presentation (C)	4 The student presents the information clearly and displays a complete understanding of their information. It is evident that the student was well prepared.	3 The student presents the information fairly clearly and displays a reasonable understanding of their information.	2 The information presented is not cleary displayed throughout the project	1 Not enough preparation was done for the presentation of the information, it therefore lacks many elements of what is expected.	0 The Student made no attempt.
Application of Course Content Hofstede, ethics & CSR, c	4 The work done exceeds all expectations and shows that the learner is proud of his/her work. The effort that was put into this task is the best it can be by the learner.	3 The work was done with good effort that shows what the learner is capable of. It is evident that time was put into this electronic presentation and oral presentation.	2 Work is done with fair effort, but the quality is still not what the learner is capable of. It is evident that the work was rushed.	1 Work is done with little effort, quality is not what the learner is capable of. It is evident that the work was rushed and little time was spent on the final product. Work is incomplete.	0 The Student made no attempt.

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Marketing, International Marketing

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