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Color poster design project 
Color poster design project
The students will develop a poster design on a topic of their choice. The poster must utilize one color harmony: analogous, complementary, triadic, tetradic, etc. Additionally, the design must exemplify good use of the elements and principles of graphic design.
Rubric Code: AX55AC6
By Zeinaj
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Undergraduate

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  Advanced

10 pts

Proficient

8 pts

Partially-Proficient

6 pts

Non-Proficient

4 pts

Met Design Criteria

Size, color mode, included elements, overall message, typography, size, resolution, print.
Advanced

Met all the requirements. ~ Design is outstanding:<BR>
Layout.<BR>
Type.<BR>
Images.<BR>
Color/Contrast.<BR>
Effects.
Proficient

Met most of the requirements..
Partially-Proficient

Met more than one of the requirements.
Non-Proficient

Has met one or none of the requirements
Spelling and Readability

Advanced

Design is highly readable and clean. No spelling or grammatical errors present.
Proficient

No errors. Font choice and contrast is acceptable.
Partially-Proficient

One minor error and/or type readability is diminished~must get close to work to read the main title.
Non-Proficient

Spelling & grammatical errors present. Type unreadable due to font and/or color contrast.
Focus

Advanced

Grabs reader’s eye. Appropriate font and/or graphic. Exceptionally obvious.
Proficient

Grabs reader’s eye and uses hierarchy/dominance well. May lack enough white space around elements.
Partially-Proficient

Focus on main points. Elements may have equal dominance, thus losing impact and interest.
Non-Proficient

Focus not on main points.
Balance

Advanced

Exceptional use of balance. Grid was used. White space used to enhance the design.
Proficient

Text and graphics have just the right amount of visual balance. White space is adequate and not overbearing.<BR>
A grid was used to provide structure.
Partially-Proficient

Items almost have visual balance. Allowed adequate white space, but design lacks structure or grid was poorly utilized.
Non-Proficient

Items do not have a visual balance (symmetrical or asymmetrical.) Inadequate or excessive space.<BR>
No grid was used.
Proximity

Advanced

Related items grouped together. Well-organized and very easy to read. Exceptional use of proximity.
Proficient

Most related items are grouped together. Appears organized and easy to read.
Partially-Proficient

Some items grouped together. Appears cluttered.
Non-Proficient

Elements placed on page arbitrarily. Difficult to follow.
Alignment

Advanced

All elements in proportion to their relative importance.
Proficient

Most elements in proportion to their relative importance.
Partially-Proficient

Some elements in proportion to their relative importance.
Non-Proficient

Elements not in proportion to their relative importance.
Contrast and Color choice

Advanced

Used color, text, white space and graphics for contrast. Exceptionally eye-catching.
Proficient

Used color, text, white space and graphics for contrast. Color usage is adequate and not overwhelming.
Partially-Proficient

Weak color and text used for contrast. Not eye-catching. Color choices do not enhance the design.
Non-Proficient

Not enough contrasting elements. Inappropriate or garish color.
Color harmony

The design properly utilizes the chosen color harmony.
Advanced

Excellent use of the color harmony. Color choices are proper to the chosen harmony and are used to enhance the design's readability, contrast, hierarchy, etc.
Proficient

Good use of the color harmony but design may need some tweaking to improve upon certain areas such as contrast and emphasis.
Partially-Proficient

Weak use of color harmony; improper selections for chosen harmony.
Non-Proficient

Color harmony was not used.



Keywords:
  • design


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