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iRubric: CRITERIA FOR MAGAZINE ADVERTISEMENT rubric

iRubric: CRITERIA FOR MAGAZINE ADVERTISEMENT rubric

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CRITERIA FOR MAGAZINE ADVERTISEMENT 
Rubric Code: AX4244
By wleigh
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 6-8, 9-12, Undergraduate

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  Not Yet Meeting Expectations

1 pts

Meets Expectation

2 pts

Fully Meets Expectations

3 pts

Exceeds Expectations

4 pts

PRODUCT IDEA

Not Yet Meeting Expectations

Idea is vague, or presents too many ideas, unoriginal,
Meets Expectation

Product is developed with some details; has many similarities to an already existing product but with some evidence of originality
Fully Meets Expectations

Product idea is original; developed with sufficient ideas
Exceeds Expectations

Product is well developed with exemplary details; highly original
HOOK (Catchy phrase, image)

Not Yet Meeting Expectations

No hook or hook is vague and uninteresting
Meets Expectation

Hook does not directly relate to product; hook is not completely unique
Fully Meets Expectations

Hook relates directly to product and catches the reader's attention
Exceeds Expectations

Hook relates directly to product; eyecatching, unique, easily remembered; incites reader to purchase the product right away!
FONT/COLOR

Not Yet Meeting Expectations

Little variety in use of font and color; does not lead the reader's eye to important information; may be messy
Meets Expectation

Variety of font and color not totally effective; may look as if it was done hurriedly
Fully Meets Expectations

Effective use of font and color to lead the reader's eye to important information
Exceeds Expectations

Highly effective use of font and color to grab the reader's attention quickly; essential information stands out clearly and is easily remembered
PERTINENT INFORMATION

Not Yet Meeting Expectations

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
Meets Expectation

Product name is clear; some details missing; appeals to the appropriate target audience
Fully Meets Expectations

Product name is clear and attractive; all pertinent information present; appeals to the appropriate target audience
Exceeds Expectations

Product name immediately grabs the eye; all pertinent information effectively presented; target audience very clearly evident
LAYOUT/TEXT/IMAGES

Not Yet Meeting Expectations

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear; store's logo missing
Meets Expectation

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; images and store's logo minimally attractive
Fully Meets Expectations

Layout balanced with an adequate amount of white space; product description complete; images and store's logo clear and attractive
Exceeds Expectations

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; images and store's logo highly effective




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