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iRubric: CRITERIA FOR MAGAZINE ADVERTISEMENT rubric
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CRITERIA FOR MAGAZINE ADVERTISEMENT
Rubric Code:
AX4244
By
wleigh
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
6-8, 9-12, Undergraduate
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Not Yet Meeting Expectations
1 pts
Meets Expectation
2 pts
Fully Meets Expectations
3 pts
Exceeds Expectations
4 pts
PRODUCT IDEA
Not Yet Meeting Expectations
Idea is vague, or presents too many ideas, unoriginal,
Meets Expectation
Product is developed with some details; has many similarities to an already existing product but with some evidence of originality
Fully Meets Expectations
Product idea is original; developed with sufficient ideas
Exceeds Expectations
Product is well developed with exemplary details; highly original
HOOK (Catchy phrase, image)
Not Yet Meeting Expectations
No hook or hook is vague and uninteresting
Meets Expectation
Hook does not directly relate to product; hook is not completely unique
Fully Meets Expectations
Hook relates directly to product and catches the reader's attention
Exceeds Expectations
Hook relates directly to product; eyecatching, unique, easily remembered; incites reader to purchase the product right away!
FONT/COLOR
Not Yet Meeting Expectations
Little variety in use of font and color; does not lead the reader's eye to important information; may be messy
Meets Expectation
Variety of font and color not totally effective; may look as if it was done hurriedly
Fully Meets Expectations
Effective use of font and color to lead the reader's eye to important information
Exceeds Expectations
Highly effective use of font and color to grab the reader's attention quickly; essential information stands out clearly and is easily remembered
PERTINENT INFORMATION
Not Yet Meeting Expectations
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
Meets Expectation
Product name is clear; some details missing; appeals to the appropriate target audience
Fully Meets Expectations
Product name is clear and attractive; all pertinent information present; appeals to the appropriate target audience
Exceeds Expectations
Product name immediately grabs the eye; all pertinent information effectively presented; target audience very clearly evident
LAYOUT/TEXT/IMAGES
Not Yet Meeting Expectations
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear; store's logo missing
Meets Expectation
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; images and store's logo minimally attractive
Fully Meets Expectations
Layout balanced with an adequate amount of white space; product description complete; images and store's logo clear and attractive
Exceeds Expectations
Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; images and store's logo highly effective
Subjects:
English
Types:
Project
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