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Business Plan Project Rubric 
Business Plan Project Rubric
Students develop a concept of a massage business that they are interested opening. Each student will be responsible for describing their vision, purpose, and mission, setting SMART goals, creating a logo and brochure, competitive analysis, developing the strategic action plan, the marketing plan, cost of services, start-up costs, forecast of 1 year costs, and risk management plan. The Presentation will be a minimum of 10 minutes in length and include audio.
Rubric Code: AX33BB6
By ddbass73
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Business Plan Presentation
  Poor

4 pts

Fair

8 pts

Good

12 pts

Excellent

16 pts

Section 1- Envisioning Your Busines
16 pts

tell the name of your business, location (be as specific as possible), why you chose this location. Explain your logo, show your business card and brochure design and tell us how you chose it. Describe your vision and the purpose of your business
Poor

Does not meet expectations.
Fair

Meets Expectations.

Briefly describes each topic. No detail given. No picture of logo or brochure. Vision and purpose are not related or relevant to massage.
Good

Above Expectations.

Describes each topic with minimal detail. Picture of either logo or brochure included. Vision and purpose are related to massage.
Excellent

Meets or Exceeds Highest Expectations.

Includes detailed descriptions for each topic. Pictures of logo and brochure are included. Vision and purpose are related and relevant to massage.
Section 2- Creating Your Business
16 pts

Talk about your competition, your marketing plan (strategic action plan- week 3 reading), your cost of services and how you chose the prices and services. Explain your rational.
Poor

Does not meet expectations.
Fair

Meets Expectations.

Briefly describes each topic. Mentions 1-2 competitors. Strategic action plan is incomplete, no SMART goals. Cost of services and prices is included without explanation of rational.
Good

Above Expectations.

Describes each topic with minimal detail. Describes 3 competitors. Strategic action plan is complete, no SMART goals. Cost of services and prices included with minimal explanation of rational.
Excellent

Meets or Exceeds Highest Expectations.

Includes detailed descriptions for each topic. Strategic action plan is complete with SMART goals. Cost of services and prices included with complete explanation of rational.
Section 3- Why Your Business Will W
16 pts

Describe your team (if applicable) or your characteristics that will make the business succeed. Describe your start up costs, the money you will need for 1 year of business (what costs will come up in your first year of business and how you budgeted for it), and your plan for risk management.
Poor

Does not meet expectations.
Fair

Meets Expectations.

Briefly describes each topic. Describes team but no description of successful business characteristics. Includes either start up costs or 1 year budget. Risk management plan is incomplete.
Good

Above Expectations.

Describes each topic with minimal detail. Minimal description of team and successful business characteristics. Start up costs are specific and/or 1 year budget is realistic. Risk management plan is discussed without details.
Excellent

Meets or Exceeds Highest Expectations.

Includes detailed descriptions for each topic. Complete description of team and successful business characteristics. Start up costs are specific and 1 year budget is realistic. Risk management plan well thought out and detailed.
Presentation
16 pts

Audio included, presentation is a minimum of 10 minutes, well organized, correct grammar and punctuation.
Poor

Does not meet expectations.
Fair

Meets Expectations.

No audio. Less than 10 minutes. Material is unorganized with no transition between topics. Grammar and punctuation errors throughout.
Good

Above Expectations.

Audio included and presentation is 10 minutes. Material is organized. Grammar and punctuation errors are minimal.
Excellent

Meets or Exceeds Highest Expectations.

Presentation is over 10 minutes. Material is well organized with smooth transitions between topics. 1-2 grammar or punctuation errors.



Keywords:
  • Entrepreneurial Ventures Business Plan

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