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iRubric: International Marketing Strategy rubric

iRubric: International Marketing Strategy rubric

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International Marketing Strategy 
Marketing Plan
Development of a marketing strategy for Sarah in a country assigned
Rubric Code: AX2AW9X
By rkotecha
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Marketing Strategy
  Zero

0 pts

Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Consumer Market

Stated criteria include:
size, demographics, spending patterns, and any other relevant data (cultural profile, shopping
habits, climate, etc.)
Zero

Student fails to describe consumer market based on stated criteria.
Poor

Student makes an attempt to some of the describe consumer market based on stated criteria.
Fair

Student makes an attempt to describe all of consumer market based on stated criteria.
Good

Student makes a good attempt to describe all of consumer market based on stated criteria.
Excellent

Student thoroughly describes all of consumer market based on stated criteria.
Modifications

Zero

Student does not provide any modifications and fails to support the decision.
Poor

Student attempts to provide modifications but fails to support his suggestions.
Fair

Student attempts to provide modifications and somewhat supports his suggestions.
Good

Student provides modifications and supports his suggestions.
Excellent

Student provides detailed modifications and thoroughly supports his suggestions
Promotion

Zero

No mention of a promotion strategy.
Poor

Promotion is discussed, but not unique/specific to the assigned country (too generic)
Fair

Promotion is discussed with some detail, and is somewhat unique/specific to the assigned country
Good

Promotion is discussed with good detail, and is unique/specific to the assigned country
Excellent

Promotion is discussed with outstanding detail, and is very unique/specific to the assigned country
An ad is created and discussed with supporting information
Marketing Entering Strategy

Zero

Student does not mention or discuss the marketing entering strategy
Poor

Student mentions a marketing entering strategy, however, it is not applicable to the assigned country
Fair

Student mentions a marketing entering strategy, and it is somewhat applicable to the assigned country
Good

Student discusses a marketing entering strategy, and it is applicable to the assigned country
Excellent

Student thoroughly discusses a marketing entering strategy, and it is very detailed to assigned country
Competitive Advantages

Advantages and Disadvantages
Zero

Students does not discuss or mention competitive advantage
Poor

Student mentions some advantages and disadvantages, but fails to thoroughly support the statements.
Fair

Student identifies and describes two to three advantages and disadvantages with some detail
Good

Student identifies and describes more than advantages and disadvantages with some detail
Excellent

Student identifies and describes more than advantages and disadvantages with great detail
Competitive Market

Zero

Student makes no mention of competitive market
Poor

Student makes some mention of competitive market; not enough information is provided to support the information
Fair

Student discusses the competitive market; some information is provided to support the information
Good

Student discusses in good detail the competitive market; information is provided to support the information
Excellent

Student thoroughly discusses the competitive market; enough information is provided to support statements made
Report

Zero

Minimal effort with quality of submission; many spelling and grammatical errors; document is unedited and unprofessional
Poor

Some effort with quality of submission; many spelling and grammatical errors; document is unprofessional
Fair

Good effort with quality of submission; some spelling and grammatical errors; document is somewhat professional
Good

Excellent effort with quality of submission; few spelling and grammatical errors; document is professional
Excellent

Outstanding effort with quality of submission; no spelling and grammatical errors; document is professional



Keywords:
  • Sales and Marketing Plan

Subjects:


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