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2015 COM1102 Project #3 - Semiotic Analysis 
2014 COM1102 Project #4 - Semiotic Analysis
Write a semiotic analysis of an artifact: a sign, advertisement, logo, brand, or other popular symbol of your choice. Describe: history of the artifact; target audience; media utilization; marketing & design techniques, language use, emotional appeal, etc. Examine audience reaction to message(s). Evaluate the artifact, give your suggestions for improvement. Use min 6 sources of at least 3 types. Must conform to MLA or Chicago style. Minimum 1200 words, 1.5 spacing, 12 point font.
Rubric Code: AX29883
By jessekerpan
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Semiotic Analysis
  Two Thumbs Up

4 pts

Thumbs Up

3 pts

So So

2 pts

Thumbs Down

1 pts

Description & Analysis

Two Thumbs Up

-A thorough investigation into at least 3 of the artifact's signs was conducted, and student identified each sign's signifiers and signified.
-Constellation of themes was clearly discussed, and ideology thoroughly explained.
Thumbs Up

-An investigation into 3 of the artifact's signs was conducted, and student identified each sign's signifiers and signified.
-Constellation of themes was discussed, and ideology explained. More detail would have strengthened the paper.
So So

-An investigation into several of the artifact's signs was conducted, but student failed to identify each sign's signifiers and signified.
-Constellation of themes may have been presented, but ideology was not explained in any detail.
Thumbs Down

-The artifact was not broken down into signs, and/or wasn't analyzed using signifiers and signified.
-Themes and ideology are superficial or not present.
Techniques & Relevance

Two Thumbs Up

-Complete discussion of design & marketing techniques, style, tone and relevance to target
-Terms are defined, multiple sources used
-Analysis is logical and includes confirmation from credible sources
Thumbs Up

-Discussed design, techniques, style, but may or may not have adequately discussed tone and relevance to target.
-Terms are defined, but may or may not include authoritative sources for backup
-Analysis is logical with some confirmation from credible sources
So So

-Incomplete discussion of techniques, style. May or may not have adequate discussion of tone and/or relevance to target.
-Terms are discussed without definition.
-Minimal analysis with little or no confirmation from sources which may or may not be credible
Thumbs Down

-Minimal discussion of techniques and/or style. -May or may not have adequate discussion of tone and/or relevance to target.
-Terms are used without citation or definition
-Analysis minimal or not present, no credible outside sources cited
Media Utilization

Two Thumbs Up

-Clear, logical, comprehensive discussion of the media vehicle used
-Research includes multiple sources of analysis of media effectiveness to reach target
-Distribution channels discussed with relation to effectiveness
Thumbs Up

-Discussion of the media vehicle used and rationalized
-Research includes 1-2 sources of media effectiveness to reach target
-Distribution channels discussed without analysis on effectiveness
So So

-Discussion of the media vehicle without explanation
-Media effectiveness discussed minimally without sources
-Distribution channels discussed without analysis on effectiveness
Thumbs Down

-Minimal Discussion of the media vehicle
-Media effectiveness discussed minimally without sources
-Distribution channels may or may not be discussed without analysis
Evaluation of Effectiveness

Two Thumbs Up

-Clear, logical evaluation includes thorough discussion of effects, reactions, how messages may have resonated to target market values
-Detailed evaluation of which elements have led to success/failure of this campaign
Thumbs Up

-Clear, logical evaluation includes effects, reactions, discussion of how messages may have resonated to values - but may be lacking some detail
-Evaluation of which elements have led to success/failure of this campaign
So So

-Evaluation includes effects, reactions, and/or discussion of how messages may have resonated to values - but may be lacking some detail
-minimal evaluation of which elements have led to success/failure of this campaign
Thumbs Down

-Evaluation lacks discussion of effects, reactions, and/or discussion of how messages may have resonated to values - but may be lacking some detail
-Minimal or no evaluation of which elements have led to success/failure of this campaign
MLA/Chicago style

Two Thumbs Up

-Assignment is written using consistent MLA or Chicago citations.
-No errors in format, citation or punctuation
-No spelling or capitalization errors
Thumbs Up

-Assignment is written using consistent MLA or Chicago citations.
-Few errors in format, citation or punctuation.
-Very few spelling or capitalization errors.
So So

-Assignment loosely follows MLA or Chicago citations, with some inconsistency. Not all sources properly cited.
-Several format, spelling, punctuation or capitalization errors.
Thumbs Down

-Assignment does not adhere MLA or Chicago citations. Not all sources properly cited.
-Many errors in format, citation, spelling,
punctuation.



Keywords:
  • Research paper, semiotics, design



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