iRubric: Advertisement/Political Poster rubric

Information is vague and lacks punch. The ad bores the reader.

Information does not directly relate target audience; is not completely unique, and could be much more persuasive. Could be seen as boring or uninteresting.

Information catches the reader's attention to persuade them to purchase the product. The ad is unique. The ad is interesting.

Slogan is very effective; unique, easily remembered; encourages the reader agree. The ad is exciting.

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present.

Information is unclear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting.

All important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing.

All important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing.

Student is not able to adequately explain where their idea came from, which techniques they used in their poster, or why they used those techniques. No idea who the target audience is.

Student has attempted to explain their ad/poster and what techniques they used, but details are vague or incomplete. Some idea who the target audience is.

Student is able to adequately explain how their ad/poster came to be, their techniques used, and why they chose techniques, but some details are missing. They are able to explain who the target audience is.

Student is able to explain exactly how their ad/poster came to be, which technique(s) they used to sell the product, and why they chose those techniques. Student is able to explain who the target audience is.