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iRubric: Marketing - Final Exam Project Rubric

iRubric: Marketing - Final Exam Project Rubric

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Marketing - Final Exam Project Rubric 
Entrepreneurship Business Plan - Final Project Rubric
Students focus on advertising techniques and analyze commercials.
Rubric Code: AA4B6W
By ciccatelli
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Advertising-Analyzing Commercial
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Viewed 3 commercials
10 pts

What is the Product or Service?
Watched 3 different shows while viewing commercials and changed the station for each one.
Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all 3 commercials for this area and viewed 3 different stations.
Good

Above Expectations<BR>
Completed 2 commericials and analyzed content.
Fair

Meets Expectations<BR>
Completed only 1 commercial.
Poor

Does not meed expectations<BR>
Did not view any commercials.
Timed the Commercial
15 pts

Provided Beginning Time and
Ending Time for each
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all timing of commercials for this area.
Good

Above Expectations<BR>
Completed timing for 2 commercials.
Fair

Meets Expectations<BR>
Completed timing for 1 commercial.
Poor

Does not meed expectations<BR>
Missed entire timing.
Identified Slogan or Jingle
10 pts

What is it?
Excellent

Meets or Exceeds Highest Expectations<BR>
Provided slogan or jingle content for all 3 commercials.
Good

Above Expectations<BR>
Provided slogan or jingle content for all 2 commercials.
Fair

Meets Expectations<BR>
Provided slogan or jingle content for all 1 commercials.
Poor

Does not meed expectations<BR>
Missed the content for jingle and slogan completely.
Name advertising technique
10 pts

Identify advertising technique and how the technique was used.
Excellent

Meets or Exceeds Highest Expectations<BR>
Named advertising technique and how the technique was used for 3 commercials.
Good

Above Expectations<BR>
Named advertising technique and how the technique was used for 2 commercials.
Fair

Meets Expectations<BR>
Named advertising technique and how the technique was used for 1 commercials.
Poor

Does not meed expectations<BR>
Missed entire advertising technique and didn't describe.
Target Audience
10 pts

Who was the target audience for the advertisiement?
Explain and complete worksheet for each one.
Excellent

Meets or Exceeds Highest Expectations<BR>
Named the target audience for 3 commercials.
Good

Above Expectations<BR>
Named the target audience for 2 commercials.
Fair

Meets Expectations<BR>
Named the target audience for 1 commercial.
Poor

Does not meed expectations<BR>
Didn't name the target audience.
Name Television shows
10 pts

Which ones were on before and after commercials.
Excellent

Meets or Exceeds Highest Expectations<BR>
Named TV shows before and after the 3 commercials.
Good

Above Expectations<BR>
Named TV shows before and after the 2 commercials.
Fair

Meets Expectations<BR>
Named TV shows before and after the 1 commercial.
Poor

Does not meed expectations<BR>
Didn't named TV shows before and after the commercial.
Reflection
10 pts

Did you enjoy commercial. Why?
Excellent

Meets or Exceeds Highest Expectations<BR>
Answered for all 3 commercials.
Good

Above Expectations<BR>
Answered for all 2 commercials.
Fair

Meets Expectations<BR>
Answered for all 1 commercials.
Poor

Does not meed expectations<BR>
Didn't Answer for all any commercials.
Discussion Questions
5 pts

Answered all discussion questions.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all 5 discussion questions.
Good

Above Expectations<BR>
Completed all 4 discussion questions.
Fair

Meets Expectations<BR>
Completed all 3 discussion questions.
Poor

Does not meed expectations<BR>
Completed only 2 discussion questions.



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  • Marketing Final Project

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